MUMBAI: Big Magic is set to launch another comedy show – ‘Ajab Gajab - Ghar Jamai’. The new offering featuring popular faces Himani Shivpuri and Sumit Vats premieres on the channel on 12 May at 9:30pm.
A hilarious comic caper produced by Red Dot Productions, ‘Ghar Jamai’ showcases three generations of the unusual ‘Shaktishaali’ family where the family follows a unique tradition of bringing home a son-in-law instead of sending the daughter to her ‘sasuraal’.
The announcement comes soon after the channel unveiled its new packaging and launched ‘Har Mushkil ka Hal, Akbar Birbal’. The channel is also exploring various other programming options that can lend to a holistic light entertainment offering for viewers, drawing more eyeballs.
Reliance Broadcast Network CEO Tarun Katial said in a statement, “The new show is in keeping with our endeavor to offer audiences content in the light entertainment and comedy space. This fun light-hearted drama further enhances our programming offering and we are certain it will be a great value proposition to viewers and advertisers alike. ”
The launch of the show is supported with an extensive multi-media campaign across television, radio, print, digital, out of home, on ground and more, ensuring deeper reach across the markets.