Television

Around 2000 delegates expected for Kyoorius's Zee MELT 2016 marketing and advertising meet in August in Delhi

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MUMBAI: ZEE MELT 2016 - a festival bringing together advertising, digital, marketing, emerging technologies and the media & PR industry – is to be held in August in Delhi, bringing more than 2000 creative and marketing people to discuss, inspire and learn through sharing and interaction.

The event had been planned earlier for March, but Kyoorius has now announced that it will be held on 26 and 27 August at Hotel Pullman & Novotel in the Aerocity in the capital.

Aerocity is a commercial complex mainly housing hotels near Terminal Three of the Indira Gandhi International Airport.

MELT is conceptualized by Kyoorius in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

Kyoorius founder and CEO Rajesh Kejriwal said, "We didn't want to dilute the content that we had planned for our delegates at MELT. We are known for our focus on content and we want to ensure that we deliver on our promise. That is the reason why we rescheduled our event and went back to the speakers for fresh dates. We are now ready to engage and excite and hope to have a brilliant season of sharing and collaboration."

MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media & PR, marketing and emerging technologies by industry experts, catering to all experience levels.

The content for MELT 2016 is divided across four key pillars - Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars will be driven by content partners and participating brands at MELT 2016.

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