Television

Vice & Telemundo tie up, former also expanding to MENA & India

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MUMBAI: Times Network's India partner Vice Media, a publishing and video site and Telemundo, a Spanish-language TV network, will be tying up to produce content for NBCUniversal?s two Spanish-language networks -- Universo and Telemundo with the aim of tapping into the young generation in the U.S. Hispanic market. According to PEW research, 20% of the U.S. millennial population are Latinos.

Vice Media has additional plans to expand to different languages. It soon wants to expand into Africa, India, and around 18 other southeast Asian countries.

Vice Media, in March this year, made plans to start expanding into the Middle East. It hopes to launch a digital channel and a web site this summer, and, in all likelihood, a 24-hour regional cable channel, to produce lifestyle and news content for MENA (Middle-East and North Africa) region in English, Arabic, Farsi, Turkish and Urdu.

Vice and Telemundo will be work in alliance to produce weekly documentary segments on topics such as sports, music, food and culture with the plan to telecast it on Telemundo News.

The two will also jointly launch a weekly one-hour show for the Spanish-language entertainment cable network in the U.S. Universo which reaches over 40 million households. This will the first time that Vice would produce a show particularly aimed at the U.S. Hispanic market.

Telemundo and Universo president Luis Silberwasser said that the innovative partnership would permit them to increase the appeal of their factual content to the millenials (Latinos) and for Vice to reach the growing U.S. Hispanic market.

Vice Media in the U.S. and Mexico also plan to produce content for Telemundo?s digital and social platforms. Vice would eventually be present in around 50 countries.

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