MUMBAI: Just as the new year commences, the latest entrant in the infotainment genre, Sony BBC Earth, has planned its 2018 Republic Day programming.
The network is all set to premiere three special shows on 26 January 2018. The first is Joanna Lumley’s India—recipient of the prestigious Bafta Fellowship, an evocative journey around the country of her birth. In another show—The Ganges with Sue Perkins—comedian and presenter Sue Perkins traces the course of the Ganges, from source to sea, to tell the story of modern India at a crucial point in its history. Beginning her journey in the Himalayas, Sue travels through the agricultural and industrial heartlands of the Gangetic plain, visits Varanasi and travels on to the river’s vast delta on the Bay of Bengal.
The channel also plans to premiere World’s Busiest Cities, which takes a closer look at the secret systems that keep the world's most crowded, complicated and chaotic cities on the move. From transport and engineering to food and trade, the show highlights the logistical and social challenges faced by some of the most iconic megacities.
It will also premiere Blue Planet II—the series that shares discoveries coupled with awe-inspiring and wonder revealing new places, charismatic new characters, and extraordinary new behaviours.
The series on three fishing fanatics, Fishing Impossible, will see Jay, Charlie and the Blowfish embark upon an exciting journey packed with adrenaline-fuelled fishing antics and plenty of friendly rivalry. This trio’s crazy fish-luring inventions feature the search for monsters in the freezing Icelandic Atlantic.
Sony BBC Earth, in its initial phase, had planned to target the urban mega cities constituting 10 million towns. BBC Earth has garnered great traction from viewers despite a plethora of players competing across the infotainment genre.
During the launch of the channel in March 2017, NP Singh had stated that a year down the line, “I wish to see BBC Earth in the top three lists.”
The year holds a lot of promise for Sony BBC Earth as it unveils new plans and strategies going forward. So far, the newest entrant in the infotainment genre has attracted a great number of eyeballs, building anticipation by providing a strong line-up to woo audiences.
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