Television

NGC's Swati Mohan says local production rises to 15%

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/11/Untitled-1_0.jpg?itok=s3WjBghf

NEW DELHI: The real-life documentary channel National Geographic has claimed a 400 per cent growth in its engagement with Indian viewers over the past few years, even as its local productions have risen from 10 to 15 per cent of its total programming.

National Geographic and Fox Networks Group, India business head Swati Mohan told indiantelevision.com that the marketing budget of the channel in India had doubled, though she did not give any figures.

To a question, she claimed that the viewership of the core Nat Geo channel had grown to 140 million television viewers per month and had the largest digital footprint.

However, a report of the Broadcast Audience Research Council shows that Nat Geographic channel was third among infotainment channels in week 31 with 2,662,000 with History TV and Discovery in the top two places.

Speaking to the website on the sidelines of its meet to announce the telecast of ‘Inside INA’, a one-hour long documentary on the Indian Naval Academy in Kerala, Mohan said that the local connect was through the respect that the channel enjoys.The documentary will be telecast at 9.00 pm on Independence Day.

It was a matter of pride for India that many of Nat Geo’s foreign productions were made by Indians.The channel’s brand ambassador is Farhan Akhtar.

To another question, she said 27 per cent of what the channel earned went to the National Geographic Society.

Vice-Admiral A K Chawla who is the head of personnel told indiantelevision.com that around Rs 25 million were invested every year on promotion and marketing to motivate young persons to join the Indian Navy.

Earlier, at the event, Mohan said: “'Inside INA’ underlines our core proposition of showcasing stories, ideas and people that take us Further – through a quest or mission. It has been heartening to be able to showcase the story of these cadets and the next generation of Naval Officers who whole-heartedly embrace this very attribute. Combine that with the National Geographic gold standard of story telling and you get a compelling one hour that will take you through an extraordinary journey."

This is National Geographic’s fifth series celebrating the spirit and courage of the Indian armed forces. The network has earlier produced and broadcast Mission Army (with the Indian Army in 2011), Mission Navy (with the Indian Navy in 2009), Mission Udaan (with the Indian Air Force in 2005) and BSF: India’s First Line of Defence (With BSF in 2016).

At the press meet, Mohan and other NatGeo team members said the film shot over two years was done in such a way as to not disturb the training of those at the INA,

Promo video-

Chawla said the film will attract a global audience. Answering a question, he said that the INA had a capacity to train 1200 persons but would soon increase that to 1700. He added that the Navy had no shortage among its personnel, and there was only a shortage of officers that would be filled soon.

‘Inside INA’captures how the men and women of Indian Navy are trained and moulded into future Naval heroes who serve the nation. A riveting view into the meticulous mental and physical training that each candidate undergoes, to rise to the challenges at sea, inspires valour and patriotism. ‘A great mix of action, emotions, and sacrifices make this a perfect way to celebrate Independence Day and salute the heroes of the Nation’ Mohan said.

ALSO READ :

Nat Geo and Farhan team up, inspire 'water footprint' reduction

"Our metric for National Geographic is different (from BARC)" :  Swati Mohan

Age-appropriate 'safe' content is taken from Nat Geo Kids, Sony & Amar Chitra: Shirsa

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/adity.jpg?itok=9fFHR7SG
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/biwi.jpg?itok=P3OOGgZH
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories