Television

BBC Worldwide's factual entertainment successful in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/22/Untitled-1.jpg?itok=R-ufnmaL

BBC Worldwide’s Factual Entertainment and Entertainment genre director Tracy Forsyth

MUMBAI: Once in a blue moon or so, a television programme comes along that transfixes a nation and changes the daily routines of its viewers. The Great British Bake-Off is one of those. It airs once a week at 8pm on BBC One.  And every week UK residents rush home to watch whose puddings have got saggy bottoms. In last season’s final episode, 14.49 million viewers tuned in to watch the 30-year-old Nadiya Jamir Hussain take home the crown of the best baker. That episode, on 7 October last year, was the most popular programming in the UK, apart from the sport of football.

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/00_15_36MB.jpg?itok=cia-5TOC

GBBO is a sign of the times. One of the Beeb’s most successful innovations in recent times - though it will be moving to Channel 4 in the next season as its producer Love Productions has struck a deal for it with the former  – it indicates how British and European audiences are lapping up what we in India may call rather tedious factual TV shows  as they deal with more mundane everyday matters. BBC Worldwide has been at the forefront of driving this change with hits such as GBBO.

Says BBC Worldwide’s Factual Entertainment and Entertainment genre director Tracy Forsyth:  “The audience here is more inclined to enjoy factual entertainment shows about perfecting a hobby or skill. The success story of The Great British Bake Off is a good example of this.”

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/GBBO%20Series%207_02.jpg?itok=qtLVmSJB

This  BAFTA-winning British television baking competition that first aired on BBC Two in 2010 is already on to its season seven this year

Extreme sports have also emerged as a favourite in other European, American and Australian markets. “Shows like Special Forces - Ultimate Hell Week, SAS: Who Dares Wins on Channel 4, are doing exceptionally well," says Forsyth.

She notes that imbibing digital and social media into storytelling has added new dimensions to factual entertainment content leading to BBC Worldwide taking chances with several experimental formats.

“In Stupid Man, Smart Phone’ we asked the simple question - Can we survive the most remote locations in the world using only our mobile phones? Apart from this we have also roped in YouTube stars in our shows to leverage their fan base in the social media,” Forsyth explains.

Being a pioneer in the sector globally puts BBC Worldwide is in a comfortable position to leverage its rich international format library and devise relatable local content off it for the Indian market.

Forsyth’s Indian counterpart, BBC Worldwide India SVP and General Manager Myleeta Aga has been pushing the UK powerhouse’s fortunes in the Indian market. To date, the production house has produced innovative factual formats like the three seasons of Asian Paints HarGharKuchKehta Hai or ‘The House That Made Me ‘for Sony Entertainment Television and ColorsTV,  two seasons of Epic Ke Dus  on Epic TV, Inside Out for Discovery Channel, My Big Decision on Channel V and Wife Bina Life (The Week The Women Went) on Star Plus. Most recently BBC’s show Real Two States Couples featuring the best selling author Chetan Bhagat has aired on new factual entertainment channel FYI.

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/image009.png?itok=c0vcfU1w

While keeping an eye on global trends helps understand where India stands in terms of content consumption behaviour, Aga reinforces the fact that the key to getting more eyeballs and ad revenues flowing in the genre in India is to catch the pulse of local content.

“Ours is a local content market - audiences want to see content that is relevant to them,” she states, confident of her team’s skill sets to meet the market’s ever growing need for quality content.

“Factual entertainment is just a step away from pure factual content where BBC Worldwide is a global leader,” adds Aga. Barring the genre leaders like Discovery, National Geographic Channel and HistoryTV18, newer channels like Travel XP, FYi, Insight Channel, Living Foodz have popped up in BARC India's infotainment category. Additionally, channels like Sony BBC Earth are also waiting to launch and further expand the genre, as reported earlier by indiantelevision.com.

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/Myleeta-Aga.jpg?itok=IwD400kT
BBC Worldwide India SVP and General Manager Myleeta Aga

Going by the FICCI KPMG M&E report 2015, the genre commanded a viewership share of 1.3 per cent of the total market, higher than both English Entertainment and English News, while it's AdEx share stood at two per cent of Rs 175 billion. Since then the sector has seen an upward trajectory both in terms of volume of content produced, and advertising revenue earned. 

“While Infotainment in India represents a mere 1.25 per cent of the viewing share, this is still larger than English Entertainment and English Movies. This share of audience has been pretty much stable since 2012 but with platforms offering packaging by content genre there is scope for growth,” points out Aga.  “Factual/infotainment should also index better with advertisers as share of audience grows and we are able to more accurately measure viewership. Well made locally relevant content will be key to growing this category,” Aga said.

Drawing distinction between factual entertainment with the essence of drama and entertainment in it, and purely informative factual content Aga states that India has a demand supply gap in the latter category, which the production house intends to fill with its high quality content.

The Indian market provides a great playing field for the content producer in its regional languages as well. “Regional language dubbing makes factual content more accessible.  And because it is often content without ‘dialogue’ it is easy to dub.  However you still need to make an effort to give direction to dubbing artists just as you would to actors in a drama.  Because they are the storytellers,” Aga points out.

Executives who dabble with content assert that there is a large audience in Tamil, Telugu and other regional languages which respond positively to factual entertainment content being dubbed and provided to them.

This directly translates to a sizeable business opportunity for content creators and BBC Worldwide India backed by its rich experience of is already on it to make the most of it.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
DSPORT acquires exclusive India broadcast rights of NIDAHAS Trophy 2018 involving India

Dsport, the sports TV channel by Discovery Communications India, has acquired the exclusive India broadcast rights of NIDAHAS Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/adity.jpg?itok=9fFHR7SG
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/biwi.jpg?itok=P3OOGgZH
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories