Television

BBC rewards TV18 factual for digital initiative

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MUMBAI: A+E Networks | TV18 won two awards at the BBC Knowledge National Digital Marketing Conference & Awards. HISTORY TV18 was declared the winner under the ‘Best Use of Video Series’ category and FYI TV18 won under the ‘Best Use of Digital Media in Advertising and Marketing’ category.

A+E Networks | TV18 Vice President & Head Marketing Sangeetha Aiyer, ‎said, “We ‘ve always worked hard at being pioneers in the digital space and the awards are a reaffirmation of our belief in our “Digital First Strategy”. With the OMG! Yeh Mera India video series we have created a digital property that has not only engaged millions of Indians but also has cultivated a sense of national pride. And with the FYI TV18’s Kuch Bhi Poochofy campaign we managed to create awareness about FYI TV18 through tapping on the insight of people asking questions. Winning these accolades only inspires us to push the envelope even more.”

History TV18 won the award for OMG! Yeh Mera India, best known for showcasing the mindboggling facts of India and Indians. The series featured Kalaripayattu maestro Meenakshi Amma also fondly known as “Samurai Amma” who received over 10 million views on Facebook within three months. The buzz generated by the videos help propel the Kalaripayattu exponent to internet sensation to Padma Shri winner.

FYI TV18 was rewarded for their interactive social media campaign called AMA (Ask Me Anything) - ‘KuchBhiPoochhofy’ by Chetan Bhagat and Chef Vicky Ratnani, a platform for all the impending answers to the viewers’ questions. The campaign ‘KuchBhiPoochhofy’ was trending nationwide for over 5 hours where the hosts answered 40,000 questions and attracted 8.34 million people online.

The BBC Knowledge Digital Marketers' Awards are designed to recognize exceptional work done by the marketing fraternity to take their brands into the digital era. These awards recognize and reward leaders for the pioneering job of online asset creation amongst their peer-set for their brands. The entries are judged by an exceptional jury who not only look at results but also the leadership ability in creating an innovative marketing environment that has the ability to change the game for the branding and marketing industry.

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