BBC rewards TV18 factual for digital initiative

MUMBAI: A+E Networks | TV18 won two awards at the BBC Knowledge National Digital Marketing Conference & Awards. HISTORY TV18 was declared the winner under the ?Best Use of Video Series? category and FYI TV18 won under the ?Best Use of Digital Media in Advertising and Marketing? category.

A+E Networks | TV18 Vice President & Head Marketing Sangeetha Aiyer, ?said, ?We ?ve always worked hard at being pioneers in the digital space and the awards are a reaffirmation of our belief in our ?Digital First Strategy?. With the OMG! Yeh Mera India video series we have created a digital property that has not only engaged millions of Indians but also has cultivated a sense of national pride. And with the FYI TV18?s Kuch Bhi Poochofy campaign we managed to create awareness about FYI TV18 through tapping on the insight of people asking questions. Winning these accolades only inspires us to push the envelope even more.?

History TV18 won the award for OMG! Yeh Mera India, best known for showcasing the mindboggling facts of India and Indians. The series featured Kalaripayattu maestro Meenakshi Amma also fondly known as ?Samurai Amma? who received over 10 million views on Facebook within three months. The buzz generated by the videos help propel the Kalaripayattu exponent to internet sensation to Padma Shri winner.

FYI TV18 was rewarded for their interactive social media campaign called AMA (Ask Me Anything) - ?KuchBhiPoochhofy? by Chetan Bhagat and Chef Vicky Ratnani, a platform for all the impending answers to the viewers? questions. The campaign ?KuchBhiPoochhofy? was trending nationwide for over 5 hours where the hosts answered 40,000 questions and attracted 8.34 million people online.

The BBC Knowledge Digital Marketers' Awards are designed to recognize exceptional work done by the marketing fraternity to take their brands into the digital era. These awards recognize and reward leaders for the pioneering job of online asset creation amongst their peer-set for their brands. The entries are judged by an exceptional jury who not only look at results but also the leadership ability in creating an innovative marketing environment that has the ability to change the game for the branding and marketing industry.

Latest Reads
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories