Television

Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

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MUMBAI: Nat Geo Wild brought the Big Cat week to celebrate World Wild Life Day today, thus bring for wildlife enthusiasts in India an opportunity to witness the most spectacular and intimate encounters with Big Cats ever seen on television.

The celebration of the fiercest felines commenced on 29 February and will go on till 6 March at 8pm

FOX Networks Group India business head Swati Mohan said: “National Geographic has been championing the cause of nature and wildlife for 128 years. In India, Nat Geo Wild has always enjoyed a dedicated viewership. Now curated in India, the channel’s commitment to relevant and compelling wildlife storytelling is even more evident with our special line of Big Cat Week, which will definitely take viewers uncomfortably close to the Big Cats.”

Nat Geo Wild aims to take the lead to narrate untold stories of the wild that resonate with the audience.  

While Nat Geo wild has been available in India for some time now, the channel is now getting uplinked from India giving the opportunity to Indian audiences and advertisers to enjoy the customized content. The channel, which on an average reaches 26 Million viewers weekly (TV universe) has already seen a growth of 63% in weekly channel share (Wk 7 compared to Wk 5, 15+ AB, All India) since the India uplink has happened. 

The channel, which can now offer integrated solutions to advertisers, is distributed on all major DTH platforms. Along with the SD channel, now Nat Geo Wild HD is also available to Indian audiences & advertisers.

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