Television

History TV 18 to air 'OMG ! Yeh Mera India'

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MUMBAI: History TV18 is all set to redefine factual entertainment with a one-of-its-kind local show OMG! Yeh Mera India.  The show will be showcasing ‘OMG’ facts about its people and places; all packaged into weekly half hour episodes hosted by well known actor and stand-up comedian Krushna Abhishek.

The treatment of the show will be refreshing. It will showcase facts ranging from the world’s biggest family in Mizoram, to a ‘visa’ temple in Andhra Pradesh, to a soldier who can perform difficult yoga-postures while riding a moving motorcycle. The core idea of the show is to increase engagement and conversations among its social media community.

Speaking on the occasion A+E Networks TV18  VP and head of marketing Sangeetha Aiyer said, “Ever since our launch, we’ve pushed the envelope on all aspects to delight the viewer and I think OMG! Yeh Mera India best epitomises our efforts.  Our main objective has been to present India - with all its vibrancy and idiosyncrasies - in a fun, relatable manner that is totally immersive for the entire family. With OMG! Yeh Mera India, we plan to create a lasting Indian franchise which is a first of sorts for our category besides- of-course bringing in more viewers and grow entire the genre.”

As part of the initiative, History  TV18 also plans to create an engaging digital initiative to drive user-generated content on its social media ecosystem. The show will invite participation from viewers to share their stories from their neighbourhood and  the shortlisted stories will be  featured in the final episode.

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