Discovery rolls out global initiative & campaign on species conservation

MUMBAI: Discovery is embarking on its newest global social activation effort ? a comprehensive worldwide initiative and campaign focused on species conservation tied to Discovery Channel?s 2 December global television premiere of Racing Extinction, a film by Academy Award-winning director Louis Psihoyos.

Discovery continues its legacy of exploring and celebrating the wonders of our planet with the groundbreaking film, and extends past it with this global campaign that empowers viewers to make a positive impact on the world.

The Racing Extinction campaign will launch with new content, a dedicated digital platform, an education curriculum and calls to action that encourage consumers to pledge their commitment to do ?1Thing? to save the planet and its creatures. The mission of the campaign is long-term reduction of both carbon emissions and consumer demand for endangered species.

In India, a nationwide outreach to press, social media, and schools, and a mobile marketing campaign is in the works.

In Singapore, a screening was held last week at the Capitol Theatre, with a talk by tropical rainforest ecologist and Nature Society Singapore (NSS) president Dr Shawn Lum. Discovery is also partnering with the NSS to organise various activities for the public, such as the Horseshoe Crab rescue and research programme, a coastal clean-up at Mandai mudflats, and a forest clean-up at Pulau Ubin.

In Malaysia, Discovery has partnered with the Malaysia Nature Society to host screenings for students of Universiti Putra Malaysia in Selangor and Universiti Teknologi Malaysia in Johor. A screening was also held in Jakarta.

Discovery?s hosts Buddy Valastro, Jock Zonfrillo, Janet Hsieh, Erwan Heussaff, Nadya Hutagalung and Henry Golding are joining the call to action. Actress, host and radio DJ Melody Chen; actor and host Randall Tan; actor, host and FLY Entertainment Artiste Suhaimi Yusof; and actress and FLY Entertainment Artiste Tan Kheng Hua; together with many local personalities and influencers from across the region are also lending their support and pledging their ?1Thing?. The personalities are featured in a series of spots, which are airing on Discovery Channel and TLC, and on Discovery Channel?s online platforms.

Other personalities from Southeast Asia who are participating in the campaign:

Aishah Sinclair ? Radio Announcer and Television Personality (Malaysia)

Ean Nasrun ? Radio Announcer and Television Personality (Malaysia)

Elvira Arul ? Vocalist and Performer (Malaysia)

Harith Iskander ? Stand-up Comedian, Actor and Director (Malaysia)

Marina Mahathir ? Writer and Social Activist (Malaysia)

Natalie Kniese ? Radio Announcer, Emcee and Host (Malaysia)

Russell Curtis ? Recording Artiste (Malaysia)

Anna Cabrera ? Executive Director of PAWS Animal Welfare Society (Philippines)

Brian McLelland ? Founder of Bambika (Philippines)

Marc Nelson ? WWF Ambassador (Philippines)

Pia Cayetano ? Senator (Philippines)

Daniel Mananta ? Television Personality, Host (Indonesia)

JFlow ? Musician (Indonesia)

Mike Lewis ? Actor, Model, Television Host (Indonesia)

Riyanni Djangkaru ? Marine Environmentalist (Indonesia)

Discovery is supporting the theatrical screening of Racing Extinction at the Clockenflap Music & Arts Festival in Hong Kong through its social media platforms and press engagement, and in Taiwan the campaign is fronted by singer-songwriter Cheer Chen. 

In addition, combining the immersive power of virtual reality with Discovery?s 30-year history of engaging and exceptional content, Discovery VR ? the company?s virtual reality product ? will debut six original experiences focused on some of the world?s most majestic animals in VR comprising species of endangered or vulnerable elephants, rhinos, lions, whale sharks, manta rays, and giraffes. This virtual reality content will be showcased at the United Nations Climate Change Conference in Paris from 30 November to 11 December, 2015. The new endangered species experiences are available for iOS and Android, as well as at Additional VR content from Discovery can be enjoyed on network YouTube channels and on Facebook.

Racing Extinction will be the catalyst for a larger, ongoing campaign utilizing the hashtag #StartWith1Thing to serve as Discovery?s call to action to create a global movement behind the television event. #StartWith1Thing seeks to unite the world by pledging simple lifestyle changes that can add up to big benefits for endangered species, the environment and humanity itself. Discovery will leverage its global premiere and additional platforms, including custom branded content, digital, social media and virtual reality, along with its partners to ignite curiosity and global actions people can take in four areas: fighting wildlife trafficking, reducing carbon emissions through use of green energy/transport, supporting green causes, and eating less meat.

The campaign will aggregate individual actions to demonstrate the impact that occurs when people unite as a global community. Consumers are encouraged to find inspiration for their ?1Thing? by visiting the ?#StartWith1Thing? section on Consumers can choose a variety of things to do daily, weekly and monthly, and track progress along with the world via social media.

The Racing Extinction campaign is in partnership with Vulcan Productions and the Oceanic Preservation Society.

Latest Reads
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories