Television

Discovery channel to air Spirit of India– Makar Sankranti

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/09/Discovery_0.jpg?itok=xjK7Q2fB

MUMBAI:  Discovery Channel will celebrate India’s traditional harvest festival with the premiere of a special programme Spirit of India– Makar Sankranti.  One of the most auspicious festivals in the Hindu calendar, Makar Sakranti is known by different names in different regions like Lohri in Punjab, Pongal in Tamil Nadu, Uttarayan in Gujarat, Bhogi in Andhra Pradesh, Sankranti in Karnataka among others. Each festival is celebrated largely to observe the harvest season in different parts of India, the start of a new life.

 Spirit of India– Makar Sankranti will celebrate the festival that embodies the spirit of goodwill, brotherhood and reunion with family and will premiere on 14 January 2016 at 9 pm on Discovery Channel.

 According to Discovery Networks Asia Pacific EVP & GM-South Asia Rahul Johri, “Discovery Channel captures and presents India’s vibrant culture and traditions through its path breaking local programming. We are very happy to bring to our viewers a special series Spirit of India – The Festivals that will highlight the rich traditions and diversity of cultures in India. The episode Makar Sankranti will highlight how the traditional harvest festival is celebrated differently in different parts of India.”

 Makar means Capricorn and Sakranti means transition, a day when the sun enters the house of Capricorn leaving the house of Sagittarius. This auspicious occasion is celebrated in myriad cultural forms, with great devotion, fervor & gaiety. Spirit of India– Makar Sankranti will showcase how these festivals are rejoiced in India.

 The state of Punjab enjoys the spirit of Makar Sakranti through Lohri, a festival which is celebrated with great devotion, fervor and gaiety. Lohri is celebrated with the community coming together to engage in many activities like community bonfire, dancing bhangra and gidda to the fast beats of the dhol, flying kites and competing with one another. Even children follow Lohri Loot, a custom which has children going to the neighbouring houses to collect eatables peanuts, jaggery among others. In the evening offerings are made to the fire (agni) to seek his blessings and those of the sun for a bountiful harvest and a prosperous beginning to the year.

Uttarayan is celebrated in Gujarat and it is the time of the year when kites dominate the sky. People across Gujarat come together with excitement to display their exotic kites of various designs. People make variety of delicacies like undhiyu, sweets to enjoy the festival together.

In Tamil Nadu, Pongal is celebrated on the same date and the celebrations continue for four days. Pongal means boiling over and Tamilians start the day with the ritual of boiling pot of milk. Just as the sun is crucial to the Indian farmer, Indian agriculture would be lost without its cattle. On this day, villagers bathe their cattle and paint their horns in bright colours.  In the evening the cattle are all gathered together for a celebration where they are garlanded and revered, andare fed pongal, jiggery, fruits and sugarcane. 

Discovery Channel through its special Spirit of India– Makar Sankranti will celebrate the rituals and celebrations of Makar Sankranti across India that is symbolic of a common thanksgiving to nature represented by the Sun God. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC_Marathi.jpg?itok=gSCdHeBx
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/dettol.jpg?itok=dKznWfK6
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/Kapil_Sharma_Show.jpg?itok=SXRBwXr7
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/aaj.jpg?itok=WTXjyKeT
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/news.jpg?itok=PDqQIFhw
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/flix.jpg?itok=1RgvxTpA
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories