Television

Discovery channel to air ‘Racing Extinction’ globally; to aid the channel’s campaign

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MUMBAI: Discovery Channel will broadcast director Louie Psihoyos’ film Racing Extinction in India on 2 December at 9 pm. The channel will premiere the movie in 220 international markets across the world within a span of 24 hours.

Racing Extinction is an ambitious mission to clearly and artfully put into focus the human impact on the planet, while inspiring humanity to embrace the solutions that will ensure a thriving, biodiverse world for future generations.

The film will also serve as a catalyst for the ongoing campaign utilising the hash tag #StartWith1Thing to serve as Discovery’s call to action to create a global movement behind the television event. In partnership with Discovery and the Ocean Preservation Society (OPS), the co-executive producer of the film Paul G. Allen and his Vulcan Productions have launched an action campaign around Racing Extinction to empower audiences to join the fight to save these animals while there is still time. 

Discovery Networks Asia-Pacific EVP & GM – South Asia Rahul Johri said, “Discovery Channel presents path-breaking and immersive programmes that serve a purpose beyond entertainment.  Racing Extinction is a gripping film that vividly demonstrates the serious threats our beautiful planet faces today. We believe that the film will invoke passion amongst Indian viewers and will inspire everyone to preserve it for a better tomorrow.”

The director Louie Psihoyos added, “With the help of Discovery I believe we can create a tipping point to create the change we need to preserve a planet that can sustain life for all species.” He further adds, “There has never been a more important time in the world than to be alive now — the decisions we make in the next few years will impact the Earth and animal species for millions of years.”

In the ground breaking film the director and his group assembles a team of artists and activists on a new undercover operation to expose the world of endangered species trafficking and the race to prevent mass extinction. The 90-minute film reveals few never-before seen images that will change the onlookers’ perception of the world.

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