Television

Zee Cafe brings 3 of America's biggest reality shows

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/09/zee_cafe_1.jpg?itok=cXLGUj8Q

MUMBAI: The viewers of Zee Café will become a witness to three of America’s highest rated reality series. The channel has signed an exclusive deal with Freemantle Media to bring the latest and multiple seasons of American Idol, America’s Got Talent and The X Factor to India.

Come 19 March, Zee Café will air the 13th season of American Idol that starts in the US from 15 January with a revamped judging panel. While Keith Urban will return for the second time on the judging panel; Mariah Carey, Nicki Minaj and Randy Jackson have been replaced by Harry Connick Jr. and Jennifer Lopez. Ryan Seacrest will return as the host. The last edition of the show was often in the midst of controversies because of the constant cold war between Mariah Carey and Nicki Minaj.

Interestingly, the finale of the show will be aired live on the channel along with US (Zee Café plans to catch up with US by airing the show on weekdays regularly) and soon after that the channel will air the 8th season of America’s Got Talent. Joining actor Howie Mendel and radio personality Howard Stern at the judges panel this year would be supermodel and host of Project Runway, Heidi Klum, along with former Spice Girls member Melanie Brown (aka Mel B), replacing Sharon Osbourne.

And that’s not all! Following America’s Got Talent would be airing of The X Factor towards the end of the year. The X Factor judges panel will include Simon Cowell, singer and actress Paulina Rubio, former Destiny’s Child member Kelly Rowland and songstress Demi Lovato.

Zee Café EVP and business head Anurag Bedi, said, “We believe in bringing the best and the latest content to our viewers. These shows are synonymous with entertainment and unarguably amongst the biggest reality shows on television. Having seen the affinity the audience here has for reality shows, we are confident that these shows will be amongst the biggest shows of 2014 and will strengthen Zee Cafe’s leadership position in the English entertainment genre”.

Bedi thinks that these shows already have a huge fan following in India, considering the local adaptations on Hindi GECs have worked really well. However, it’s the channel’s marketing initiatives that would work in its favour, says Bedi, who is undeterred by the fact that the previous seasons of these shows were aired on different networks. While American Idol previously aired on two different channels in India – Star World (2004-2011) and Big CBS channels (2012-2013), X Factor aired on the Big CBS channels and America’s Got Talent was aired on VH1. Bedi said, “How a show does on one platform may be very different from how it will perform on another. The content itself is of par excellence and the buzz that we create will definitely bring in viewership. We will bring in appointment viewing with these shows.”

Fremantle Media EVP of sales & distribution Asia Ganesh Rajaram, said: “These shows have become a global phenomenon, engaging audiences all over the world because of its ability to attract amazingly talented hopefuls with brilliant stories to tell. We’re delighted that Indian audiences will get to enjoy these shows on Zee Café.”

Given the magnanimous reach of these shows already all around the world, the marketing strategies have been decisively planned. “Considering that these shows will be amongst our tent pole properties for this year, we will take an aggressive 360 degree marketing approach to promote them,” says Bedi, also adding that the shows will be aired in the prime-time slot and will target the young urban youth. “9 pm has a very high PUT among the TG 15-24 who is the viewer of this content. We are confident it will do well at this time band,” he remarks.

While Bedi didn’t divulge any details about the sponsors on board for the shows, considering the popularity of the shows some interesting deals are to be finalised.

The fans of these English reality shows have seriously something interesting to look forward to!

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC_Marathi.jpg?itok=gSCdHeBx
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/dettol.jpg?itok=dKznWfK6
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/Kapil_Sharma_Show.jpg?itok=SXRBwXr7
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/aaj.jpg?itok=WTXjyKeT
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/news.jpg?itok=PDqQIFhw
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/flix.jpg?itok=1RgvxTpA
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories