Television

Vh1 to live telecast Grammy Awards 2016

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MUMBAI: Vh1 will live telecast the 58th Annual Grammy Awards in India from the Staples Centre in Los Angeles, California on 16 February at 7.30 am.

The channel will air a repeat at 9 pm on the same evening.

The 58th edition of the Grammys will witness rapper LL Cool J host the evening for the fifth consecutive time. This year’s awards will be graced with performances by artistes such as 11 time Grammy nominee Kendrick Lamar, seven time nominee The Weekend and 10 time Grammy award winner Adele, to name a few.

“After an overwhelming response to the airing of Golden Globe Awards, we take pride in carrying forward the awards fever ever further with simulcast of the Grammys on Vh1. Keeping the promise of showcasing only the best of English entertainment, we are excited to showcase the grand edition of the biggest music night in the world for our viewers once again,” said Viacom18 EVP and head of English and youth entertainment Ferzad Palia.

This year, Lifetime Achievement Award recipient David Bowie will be honoured with a tribute by six-time Grammy winner and current nominee Lady Gaga. The tribute will mark Lady Gaga’s fourth appearance on the Grammy Awards telecast. She has been nominated for the category Best Song Written for Visual Media for Till It happens to You with Diane Warren.

This year, Kendrick Lamar leads nominations with 11, followed by Taylor Swift and The Weekend. Additionally, music producer Max Martin received six nominations and engineer Tom Coyne, rapper Drake, and engineers Serban Ghenea and John Hanes each earned five nominations.

The channel has leveraged the Grammys through various associations and tie-ups. Vh1 has associated with 15 hangouts across 10 cities in India, including Hard Rock Café to screen the awards in 15 outlets across eight cities. Jean Claude Biguine has been roped in to create the Grammy red carpet look. Vh1 will also be conducting college activation where a Grammy branded car will be travel to college campuses across Mumbai, Delhi and Pune.

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