Television

Turner, Intel and Mark Burnett ink content partnership

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/20/tv%20english%20entertainment.jpg?itok=4g1KCNUX

MUMBAI: Compelling branded storytelling, strategic content distribution and advanced advertising are the pillars of a partnership that was inked between Turner Broadcasting System, Inc. and Intel Corporation.

In 2016, the two companies will team up with Emmy-winning executive producer Mark Burnett to launch a brand new TBS original series ? America's Greatest Makers (working title). Building on the success of last year's Intel 'Make It Wearable' challenge, the series will be an entertainment event spanning the breadth and scope of the Turner portfolio, across multiple screens and levels of engagement.

At the core of the series, Burnett will encourage makers to develop the next big innovation. Innovators will be tasked with producing breakthrough technology that is built on the Intel Curie, an integrated hardware module that can power a range of wearable and smart connected consumer devices.

Digital and socially driven content will kick off the early stages of the challenge leading up to the announcement of the semifinalists. TBS will then launch the series America's Greatest Makers, which will showcase the excitement of the semifinals. The series will debut with a kick-off special introducing the semifinalist teams who are determined to create the next big innovation in wearable technology.

Turner and Burnett will immerse viewers in the America's Greatest Makers experience through long and short-form content presented across Turner's multi-screen portfolio of leading brands. TBS's chronicle of the high-stakes semifinals will be joined by an array of short-form, sharable content that will expand the storytelling to brands like TNT, Adult Swim, truTV, HLN, CNN and Bleacher Report. Produced in the style and voice of each brand, the short-form content will feature various lifestyle innovations that resonate with the brand's particular audience.

In addition to the content elements, the partnership will utilize Turner Broadcasting?s position in advanced advertising capabilities by aligning around Sociology, a new marketing capability that allows brands to engage key segments of Turner's massive social media following.

?This first-of-its-kind partnership starts with a compelling content idea, then uses Turner's capabilities to distribute that storytelling at scale, across all of our premium properties and platforms. As we embark on this new partnership with Intel and Mark Burnett, we have the opportunity to encourage innovative spirit, empower and inspire viewers to share content, reach the right audiences and, in the end, drive business results that matter,? said Turner Broadcasting Ad Sales executive vice president of integrated marketing and branded content Dan Riess.

?This is much more than just a linear TV series. This is the next evolution of storytelling, told simultaneously across many platforms and in many different ways. This is the future. Intel drove the past from 'inside,' and now we will watch it drive the future from both 'inside AND OUTSIDE!?? said Burnett.

?Through this exciting collaboration with Intel, we are celebrating the spirit of innovation across the Turner portfolio. We look forward to working with Intel and Mark Burnett onAmerica's Greatest Makers and can't wait to see the truly awesome technology that emerges from it,? said TBS and TNT senior vice president of unscripted development, late night and specials David Eilenberg.

?The next big technology innovation may be just a concept in someone's mind or an invention being built in someone's garage. Intel welcomes America's inventors, makers and entrepreneurs to inspire us all with their ideas on this new and powerful stage provided by Turner Broadcasting and the imagination of Mark Burnett,? added Intel chief marketing officer Steve Fund.

America's Greatest Makers (http://www.americasgreatestmakers.com/) is a key component of Intel's global initiative to inspire ideas and fuel innovation. It encourages makers to create groundbreaking wearable technology and smart connected consumer electronics that are fresh, exciting and practical. Last year's challenge winners created a drone camera that can wrap around a person's wrist and a cost-effective prosthetic hand created using a 3D printer.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories