Television

'True Detective' gets off to a great start

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/20/HBO.jpg?itok=g_1-umLT

MUMBAI: Early buzz suggests that HBO’s brand new original series True Detective, which premiered in India on HBO Defined on 19 January, may well turn out a winner.

With all eight episodes penned by novelist Nic Pizzolatto and directed by Cary Fukunaga, the opening season of the crime drama examines a grisly Louisiana crime through the eyes of the detectives who handled the case.

Matthew McConaughey – who just won the Screen Actors Guild Award for Outstanding Male Actor in a Leading Role for his turn in the Oscar-nominated Dallas Buyers Club – and Woody Harrelson play detectives Rustin ‘Rust’ Cohle and Martin Hart, respectively, as they recall the gruesome murder of former prostitute Dora Kelly Lange, whose body is found with a symbol painted on the back and a ‘crown’ of deer antlers on the head. With the narrative yo-yoing between the 90s when the crime actually took place and present-day, flashback is extensively used.

Speaking to indiantelevision.com about the new series, HBO India managing director Monica Tata said that all HBO originals – series and movies made for HBO by HBO – were classified as premium content and were aired only on HBO Premium channels, that is HBO Hits and HBO Defined, without being punctuated by advertisements or breaks.

“HBO Originals are path-breaking content made for HBO by HBO, which is what makes them premium. Watch these award winning dramas, with stellar performances from the biggest names in Hollywood, 100 per cent ad-free, only on the HBO Premium Channels,” informed Tata. “Apart from being ad-free and break-free on HBO premium channels, HBO originals are available within a week of the US premiere, which sets them apart from competition on other English GECs. As True Detective will be airing on the HBO Premium channels, no ads or breaks will be seen during the show. Each episode is close to 60 minutes in length, which TV lovers can watch on HBO Defined 100% ad-free and break free.”

Asked if the series is suitable for prime time viewing, Tata replied: “HBO is known for its award-winning and critically acclaimed HBO original series and movies that air at prime time on HBO Premium channels, within a week of the US premiere. HBO originals are a key driver of our programming strategy for our premium channels and give consumers 100% ad-free entertainment.”

So how many seasons of True Detective do they plan to air? “The only TV series that HBO airs on its channels are HBO and Cinemax originals. Our content rights are for all commissioned seasons. As and when new seasons are added, rights for the same are acquired for the region,” she said.

Given the dark nature of the series, were there a lot of cuts? “All content that airs on our linear channels in India is edited to meet the expectations and requirements of the Indian market. Our content team takes great care to edit content in ways such that we can align these expectations without compromising on the viewing experience. Our target audience is in the age group of 15-44,” she responded.

What was the marketing strategy? “Our overall marketing message is focused on promoting HBO originals as cornerstones of the HBO experience. For the same, we have adopted a 360-degree approach that communicates with prospective subscribers of HBO premium channels from all directions and across long periods of time,” informed Tata.

So will audiences see more such gripping and compelling dramas now that True Detective is already on air? “HBO premium channels air a wide range of HBO original content. Starting with True Detective, viewers will get to see Hollywood’s biggest names in TV series and movies made by HBO for HBO. HBO originals have been a key part of the programming strategy for HBO premium channels since their launch in 2013. New seasons and series’ premieres for 2014 begin airing mid-January onwards. In 2014, not only will HBO Premium Pack subscribers get to watch the latest HBO original series such as True Detective, the year will also be filled with new seasons of existing popular HBO original shows such as Game of ThronesThe NewsroomBoardwalk Empire, and many more,” Tata answered.

She emphasised that since HBO premium channels are completely ad-free and break-free there is no sponsorship or on-air advertising. They are available for subscription on all major DTH and cable platforms across India, with a reach of approximately 30 million homes. The primary viewership, like other English movie channels, comes from metro audiences. The rights to broadcast all HBO original content rest with HBO Asia.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/ira.jpg?itok=S8B6YYvd
PIB’s Ira Joshi new DG of Doordarshan News

Doordarshan News has appointed senior Indian Information Service officer Ira Joshi as director general (DG).

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/gangster_0.jpg?itok=gZdZccoA
Chill like a gangster every weekend

MUMBAI: Gangsters. They’re an evil, uncouth, unlawful lot, causing a real menace to the society. That, usually, is our outlook towards gangsters and in most parts is true. What we don’t focus on though, is the backstory that pushed them into becoming the way they are. What made Gangsters… ‘...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/shudanshu.jpg?itok=qZUimm48
Want to be the most admired M&E company, says Vats

In an interaction with Indiantelevision Dot Com’s Satyam Nagwekar, Viacom18 group CEO Sudhanshu Vats spoke on a number of topics, detailing the company’s objective of becoming the most admired entity in the media and entertainment space.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/narayan-rao.jpg?itok=Hbha1DLD
NDTV’s KVL Narayan Rao passes away

NDTV group CEO and executive vice chairperson KVL Narayan Rao passed away at 8am today. Suffering from cancer, he was 63 years old.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Mukesh-Ambani.jpg?itok=xCMQWa5B
Viacom18 celebrations: Mukesh Ambani sets the roadmap for next 10 years

MUMBAI: Indian television channel owners better watch out. Mukesh Ambani is riding into town and he means business. He sounded his intent at Viacom18’s tenth anniversary celebrations which, were held over the weekend in Mumbai’s NSCI Dome. He came in for a bit post 9 pm. And he was there for a few...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/ganga.jpg?itok=SbPCInsu
ZEEL to revamp Big Magic, Big Ganga

Zee Entertainment Enterprises Limited (ZEEL) still seems to be in a celebratory mood after its recent 25th year anniversary. After rebranding its entire Zee’s bouquet, the network is soon to revamp the Reliance Broadcast Network Limited’s (RBNL) television business that it acquired in November...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/chndra.jpg?itok=SsRnkyG_
Launch of ZEEL’s lifestyle channels round the corner

Living Foodz, which was first aired in 2015 replacing Zee Entertainment Enterprises Limited’s (ZEEL’s) Khana Khazana channel, will soon have a trio of new channels, adding to the network’s lifestyle bouquet.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/spn.jpg?itok=WBljFguF
SPN India recognised as one of the best companies for women in India

Entertainment and sports broadcast network, Sony Pictures Networks India (SPN), has been recognised as one of the best 100 companies for women to work for in India for 2017.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/anil.jpg?itok=rp4oX9JR
Sabido TV scriptwriting workshop in Mumbai on 23 November

A unique scriptwriting workshop is being organized by the Hong Kong based One Talk Production group in partnership with the indiantelevision.com group from 23-27 November and 29-2 December 2017 in Mumbai.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories