Television

Star World Premiere HD launches digital campaign for Game of Thrones

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/06/Untitled-1_6.jpg?itok=QcLBjKZL

MUMBAI: Game of Thrones has radically altered the TV viewing experience and perhaps has the most unprecedented fan following on the internet, be it the gamut of fan fiction sites that churn out the wildest theories, or the various social media platforms that see massive outreach on daily basis. Finally, the sixth season of the show premiered on Indian television on Star World Premiere HD and brought with it the madness that followed on both, the digital universe as well as on-ground. 

With a view to establish massive connect with fans of the show, Star World Premiere HD went all out to tap into the digital space by launching a unique and ?first-time-ever for Game of Thrones?initiative called ?Flock to Unlock? in association with Twitter. The activity required Twitter users to mention the ?10 reasons why they love GoT? in order to unlock a Game of Thrones musical promo released in India for the first time ever.

The channel launched the innovative day long activity on April 25 Aprilth, a day prior to the show premiere from 4 PM to 9PMand received a response that only served to reaffirm the impact of the grand show. The hashtag #GOT6onSWP used for the activity helped garner a massive estimated 80.3 million impressions and trended nationally and across cities on Twitter for more than 5 hours The initiative spread like wildfire and even got brands like Sony Pictures and Payback India to join the conversation using the hashtag.

But the fervor around the show didn?t stop here!In a bid to own Tuesdays and make it synonymous to GoT Tuesdays in India, the channel commenced yet another initiative ?Amazon Fanlords? on March 29 March th - 4 Tuesdays prior to the massively anticipated premiere of the show.

The channel launched the groundbreaking activity to mete out widespread enthusiasm among fansweeks prior to the premiere of the show and keep them excited throughout the 10 episode duration of season 6. The activity allowed Twitter users to participate in contests every Tuesdayand win exclusive Game of Thrones merchandise by becoming the Amazon Fanlord for the week. On the day of the launch, however, Star World Premiere HD went a step further to extend its offering for the entire day with one question each hour starting from 4 pmPM right till 10 pmPM. 

The day of the premiere also saw an integration of the on-air platform as the viewers were directed to Star World Premiere HD at 10PM to answer the questions that would be aired during the show.

The activity met with an unequivocal success garnering over a whopping 107 million impressions and 15,569 tweets on the day of the premiere alone. Star World Premiere HD also trended nationally all through 6 PM to 1AM. Moreover between March 29 March th and April 26 Aprilth, all the digital activities carried out garnered an astoundingover 243 million impressions with nearly 40,000 tweets.

With the stunning success of digital marketing campaigns initiated and owned by Star World Premiere HD, it looks like the channel has successfully created legions of Game of Thrones fanatics on social media in India through extensive engagement!

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/tv.jpg?itok=_ddlDW6X
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/ajay.jpg?itok=yWbCSo3N
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/zeemedia.jpg?itok=4gQKyVW9
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/dlf.jpg?itok=04sbgdDF
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/shemaroo.jpg?itok=97d82QDJ
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/eros_0.jpg?itok=gtjDHe9Q
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Network18_800.jpg?itok=GFctpNpK
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/media_0.jpg?itok=uJ3zJdcx
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories