Television

Star World and Star World HD to air ‘MasterChef Australia season 7’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/28/Untitled-1_0.jpg?itok=h106L50w

MUMBAI: Star World, India’s leading English General Entertainment channel, is all set to bring the latest season of the biggest and most watched culinary show on Indian television - Amazon.in presents MasterChef Australia S7 powered by India Gate Basmati Rice. Starting 3 September, the seventh season of the globally popular series will air every Monday to Friday, 9pm only on Star World and Star World HD.



MasterChef Australia has been a tent pole property for Star World and has inspired millions of Indians year on year changing the way food is perceived in India. The last season further cemented the show’s massive fan following, becoming one of the most-watched shows in the 9 PM slot in 3 years across the category.



Commenting on the show’s launch Star World official spokesperson said “MasterChef Australia has been a flagship show on Star World that has transformed the culinary landscape in India. Star World has always been a pioneer in exposing India to global lifestyles and creating that urban premium consumer segment who today we call as the Global Indian consumers; they demand nothing but the very best in English Entertainment”



A mega 360 degree promotional campaign has been put in place which will pan across various mediums to include On-Air, Digital, On-Ground, Trade and Public Relations. For the launch of the show, Star World will be putting up a massive promotional TV campaign not only across the Star network but outside network TV channels as well. Digital is key driver and the lead medium for the show and the channel has a robust visibility and consumer engagement campaign planned to reach out to its target audience via an extensive paid and earned media marketing campaign. 



Star World will further amplify the show with unique targeted digital and on-ground tie ups. Food Talk India, one of India’s largest digital food communities has come on board as a digital partner and will be creating fun and engaging content on social media platforms for the show along with co-curating promotional events in Mumbai & Delhi to give viewers a MasterChef Australia worthy experience. Food Talk India, along with Star World, and Olive Bar and Kitchen will be hosting on-ground concepts with in New Delhi and Mumbai.



MasterChef Australia follows the journey of ordinary home-cooks as they showcase their extraordinary cooking ability. From different backgrounds, and with different experiences, skills and cultural influences, there is one thing that unites the home cooks - their passion for food. With the culinary bar set high in 2014, the heat will be on and this year we will see some of the most talented and passionate home cooks eagerly tackle challenges and put up dishes which will leave everyone spellbound.

 

Judges Gary Mehigan, George Calombaris and Matt Preston will seek out the most passionate and talented amateur cooks from across the country to unearth the Top 24 to join them in the MasterChef Australia kitchen. This September, judges will once again become mentors, encouraging and challenging the contestants to push the boundaries further and unearth their passion for food. Speaking on the launch of the show in India, Gary Mehigan said “MasterChef Australia is very special to me. I am aware of the fan following the show has in India and its evident from all my visits to this fabulous country. This season will be truly awesome as the contestants on the show are cooking & plating food better than ever before. Don’t forget to tune in” 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/zarbi.jpg?itok=nnbWTo_-
How to build wealth, invest safely: BTVI Conclave telecast tonight

BTVI, an English business news channel, hosted an on-ground version of their successful investment knowledge show Call BTVI. The on-ground ‘Call BTVI Conclave 2017’ saw eminent personalities coming together to articulate their views on the Indian financial market. Tune into BTVI to catch the Call...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/aparna.jpg?itok=z2yDrydV
Sony Pictures Television signs first output feature film pay TV deal with ZEEL

Zee Entertainment Enterprises and Sony Pictures Television (SPT) have announced that the duo has entered into the first pay features deal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/chef.jpg?itok=F2eQz2Ax
Living Foodz biz head Nair: 'Utsav - Thalis of India' celebrates regional cuisine

Get into the festive spirit and celebrate Indian food, it’s history, culture and diverse flavours this October with Chef Kunal Kapur on ‘Utsav: Thalis of India’. The show will take viewers on a journey across 18 cities and offer a peek into India’s rich culinary heritage.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/taj-mahal.jpg?itok=LHQdFz_h
Taj Mahal, Eiffel etc: ‘Monumental Challenge’ on Sony BBC Earth starts on 23 Oct

Towering over cities and landscapes, six unofficial national symbols get a makeover. Watch as Big Ben, Sydney Harbour Bridge, the Eiffel Tower, the Santiago de Compostela, the Bund and the Taj Mahal are restored to their full splendour in this series, Monumental Challenge on Sony BBC Earth starting...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/star-sports.jpg?itok=gYl-pMly
Star Sports brings out the fun side of kabaddi players

As the league stage of VIVO Pro Kabaddi League (PKL) 5 is nearing its end, Star Sports has planned an interactive show with top PKL players this season, all dressed in traditional attire. The show is named as ‘Yeh Diwali, Kabaddi wali’.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories