Television

Star World and Star World HD to air ‘MasterChef Australia season 7’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/28/Untitled-1_0.jpg?itok=h106L50w

MUMBAI: Star World, India’s leading English General Entertainment channel, is all set to bring the latest season of the biggest and most watched culinary show on Indian television - Amazon.in presents MasterChef Australia S7 powered by India Gate Basmati Rice. Starting 3 September, the seventh season of the globally popular series will air every Monday to Friday, 9pm only on Star World and Star World HD.



MasterChef Australia has been a tent pole property for Star World and has inspired millions of Indians year on year changing the way food is perceived in India. The last season further cemented the show’s massive fan following, becoming one of the most-watched shows in the 9 PM slot in 3 years across the category.



Commenting on the show’s launch Star World official spokesperson said “MasterChef Australia has been a flagship show on Star World that has transformed the culinary landscape in India. Star World has always been a pioneer in exposing India to global lifestyles and creating that urban premium consumer segment who today we call as the Global Indian consumers; they demand nothing but the very best in English Entertainment”



A mega 360 degree promotional campaign has been put in place which will pan across various mediums to include On-Air, Digital, On-Ground, Trade and Public Relations. For the launch of the show, Star World will be putting up a massive promotional TV campaign not only across the Star network but outside network TV channels as well. Digital is key driver and the lead medium for the show and the channel has a robust visibility and consumer engagement campaign planned to reach out to its target audience via an extensive paid and earned media marketing campaign. 



Star World will further amplify the show with unique targeted digital and on-ground tie ups. Food Talk India, one of India’s largest digital food communities has come on board as a digital partner and will be creating fun and engaging content on social media platforms for the show along with co-curating promotional events in Mumbai & Delhi to give viewers a MasterChef Australia worthy experience. Food Talk India, along with Star World, and Olive Bar and Kitchen will be hosting on-ground concepts with in New Delhi and Mumbai.



MasterChef Australia follows the journey of ordinary home-cooks as they showcase their extraordinary cooking ability. From different backgrounds, and with different experiences, skills and cultural influences, there is one thing that unites the home cooks - their passion for food. With the culinary bar set high in 2014, the heat will be on and this year we will see some of the most talented and passionate home cooks eagerly tackle challenges and put up dishes which will leave everyone spellbound.

 

Judges Gary Mehigan, George Calombaris and Matt Preston will seek out the most passionate and talented amateur cooks from across the country to unearth the Top 24 to join them in the MasterChef Australia kitchen. This September, judges will once again become mentors, encouraging and challenging the contestants to push the boundaries further and unearth their passion for food. Speaking on the launch of the show in India, Gary Mehigan said “MasterChef Australia is very special to me. I am aware of the fan following the show has in India and its evident from all my visits to this fabulous country. This season will be truly awesome as the contestants on the show are cooking & plating food better than ever before. Don’t forget to tune in” 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/pramod%20%281%29.jpg?itok=X3UbSddA
Pramod Chandorkar is IRAA awards director

The Indian Recording Arts Academy has announced Pramod Chandorkar as the Awards Director. Pramod has been working as a Sound Engineer since 1995. He has worked on numerous mega hit albums and films as Chief Sound Engineer. He is one of the few audio engineers who have excelled in all branches of...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Kalanithi-Maran.jpg?itok=byGkIFgE
Sun TV to benefit greatly from DAS III & IV: Centrum Broking

MUMBAI: Stockbroking firm Centrum Broking’s research team is relatively bullish on the Sun TV Network. In its latest report, Centrum has stated that Sun TV has said that recent developments bode well for the Kalanithi Maran promoted southern TV network. “We draw comfort from the court’s recent...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/akash-chawala.jpg?itok=turVwkEr
Akash Chawla bids adieu to ZEEL after 12 years

MUMBAI: Zee Entertainment Enterprises company Zee Studio's executive vice-president - films, and business head Akash Chawla has resigned after a long stint of 12 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Ghost-buster_0.jpg?itok=pN9k_YTs
Tickle your funny bone with 'Ghostbusters' on Sony Pix

MUMBAI: Horror flicks never go out of fashion. And, if it has ghosts with a funny bone, you are in for a treat. Sony Pix is all set to premiere the cult Ghost-comedy film Ghostbusters on 26 February at 1 pm and 9 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/inside-800x800.jpg?itok=_rxsCsI-
Star Plus, Jalsha & Zee telecast challenged in B'Desh SC

MUMBAI: An appeal has been filed in the Bangladesh Supreme Court challenging the country's High Court verdict that approved continuing of telecast of three Indian TV channels. The Bangladesh High Court had paved the way for continuance of telecast of Star Plus, Zee Bangla and Star Jalsha. The...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/UK%20TV.jpg?itok=7UJUL8VJ
India's UK TV content imports rise to Rs 125 crore in 2015-2016

MUMBAI: India is the second fastest growing market for the UK content. That’s the findings of the latest TV export report for 2015-2016 released by the Producers Alliance for Cinema & Television (PACT). The report states that imports of British content by Indian broadcasters grew a handsome 43...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/BIG-Magic_Akbar_Logo.jpg?itok=WhRLhaGi
Big Magic to air 'Akbar' from 20 Feb

MUMBAI: BIG Magic, a variety general entertainment channel, adds yet another unique offering to its bouquet of shows with the launch of a first-of-its-kind historic drama, ‘Akbar’.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/IPL-2017%20%281%29_0.jpg?itok=6bGpZAhN
IPL 2017 auction: Ben Stokes, Tymal Mills top overseas buys, Karn Sharma biggest Indian buy

England’s all rounder Ben Stokes at Rs. 145 million (RPS) followed by compatriot Tymal Mills at Rs. 120 million (RCB) were amongst the top foreign buys, while Indians player Karn Sharma was picked by MI for Rs. 35 million at the Indian Premier League (IPL) 2017 auction that began in Bengaluru...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Big-Little-Lies%20%281%29.jpg?itok=T6WzQH0j
Star World Premiere HD set to air 'Big Little Lies'

Star World Premiere HD is now all set to premiere one of the most awaited series of the year –Big Little Lies on 21 February at 10 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories