Television

Star World and Star World HD to air ‘MasterChef Australia season 7’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/28/Untitled-1_0.jpg?itok=h106L50w

MUMBAI: Star World, India’s leading English General Entertainment channel, is all set to bring the latest season of the biggest and most watched culinary show on Indian television - Amazon.in presents MasterChef Australia S7 powered by India Gate Basmati Rice. Starting 3 September, the seventh season of the globally popular series will air every Monday to Friday, 9pm only on Star World and Star World HD.



MasterChef Australia has been a tent pole property for Star World and has inspired millions of Indians year on year changing the way food is perceived in India. The last season further cemented the show’s massive fan following, becoming one of the most-watched shows in the 9 PM slot in 3 years across the category.



Commenting on the show’s launch Star World official spokesperson said “MasterChef Australia has been a flagship show on Star World that has transformed the culinary landscape in India. Star World has always been a pioneer in exposing India to global lifestyles and creating that urban premium consumer segment who today we call as the Global Indian consumers; they demand nothing but the very best in English Entertainment”



A mega 360 degree promotional campaign has been put in place which will pan across various mediums to include On-Air, Digital, On-Ground, Trade and Public Relations. For the launch of the show, Star World will be putting up a massive promotional TV campaign not only across the Star network but outside network TV channels as well. Digital is key driver and the lead medium for the show and the channel has a robust visibility and consumer engagement campaign planned to reach out to its target audience via an extensive paid and earned media marketing campaign. 



Star World will further amplify the show with unique targeted digital and on-ground tie ups. Food Talk India, one of India’s largest digital food communities has come on board as a digital partner and will be creating fun and engaging content on social media platforms for the show along with co-curating promotional events in Mumbai & Delhi to give viewers a MasterChef Australia worthy experience. Food Talk India, along with Star World, and Olive Bar and Kitchen will be hosting on-ground concepts with in New Delhi and Mumbai.



MasterChef Australia follows the journey of ordinary home-cooks as they showcase their extraordinary cooking ability. From different backgrounds, and with different experiences, skills and cultural influences, there is one thing that unites the home cooks - their passion for food. With the culinary bar set high in 2014, the heat will be on and this year we will see some of the most talented and passionate home cooks eagerly tackle challenges and put up dishes which will leave everyone spellbound.

 

Judges Gary Mehigan, George Calombaris and Matt Preston will seek out the most passionate and talented amateur cooks from across the country to unearth the Top 24 to join them in the MasterChef Australia kitchen. This September, judges will once again become mentors, encouraging and challenging the contestants to push the boundaries further and unearth their passion for food. Speaking on the launch of the show in India, Gary Mehigan said “MasterChef Australia is very special to me. I am aware of the fan following the show has in India and its evident from all my visits to this fabulous country. This season will be truly awesome as the contestants on the show are cooking & plating food better than ever before. Don’t forget to tune in” 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/zee.jpg?itok=dfVquBL8
ZEEL takes Bollywood movie channel to Latam

Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/discovery.jpg?itok=nmaneghf
Discovery Asia partners VS Media & Tabilabo

Discovery Networks Asia Pacific has announced two new partnerships across Asia, with VS Media – a top MultiChannel Network (MCN) that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month, and Tabilabo – one of the leading and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/tv%20viewers_0.jpg?itok=oBgv_l_a
Convenience & personalised content prompts 78% India's TV viewers' shift to OTT

MUMBAI: There has been a steep decline over the past year in the percentage of India’s consumers who prefer to view TV shows on TV sets. That percentage dropped 78 per cent, from 47 per cent to 10 per cent. In the United States, the number fell 57 per cent (from 59 per cent to 25 per cent), and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Arnab-Story.jpg?itok=S_X9Pi2q
Arnab's 'The Newshour' lands Times Now in soup in UK

MUMBAI: United Kingdom broadcast regulator Ofcom has studied several episodes of Times Now’s nightly show ‘The Newshour’ from last summer, which was broadcast during the rising tensions between India and Pakistan over Kashmir.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Subhash-Chandra.jpg?itok=ht4rrVPQ
Zee Learn PAT more than doubles for FY-17

BENGALURU: The Essel Group’s core education company Zee Learn Limited (ZLL) reported 2.43 times consolidated profit after tax (PAT) in the year ended 31 March 2017 (FY-17, current year) as compared to the previous year. The company reported consolidated PAT of Rs 36.65 crore (20.5 percent of Total...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/Republic-Story%20%281%29.jpg?itok=fyc-97vb
Republic TV buzzing with pre-launch teasers featuring 'soft' targets, issues

Can the cocktail circuit media and Maoist sympathisers please stand up and name themselves?: Arnab Asks”. The latest tweet from Republic stated. With Arnab Goswami and his new project Republic TV, it cannot be the normal. Rather, true to his style, honed to a level of art, hype is the new normal...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/star%20vijay_1.jpg?itok=PGjaF3C0
Star Vijay ropes in slew of sponsors for weekend shows, launches new family drama

BENGALURU: Star India’s Tamil GEC Star Vijay had recently launched a couple of weekend shows – a chat show – Anbudan DD with Dhivyadharshini or DD of the Tamil chat show Koffee with DD fame and a Tamil reality stand-up comedy show - Kings of Comedy Juniors. The former airs on Saturday’s at 6pm...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/star%20india%20%26%20hotstar.jpg?itok=Kyso1Ypu
21st Century Fox outlook on Star bullish despite $30m DeMon hit

MUMBAI: Though India’s currency demonetisation late last year with ripple effects of currency shortage spilling over in 2017 hit businesses all round, including the likes of Star, its parent 21 Century Fox has pinned high hopes on the OTT platform Hotstar and the overall ability of Star to...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/mix%20%281%29.jpg?itok=RadP7NjK
Sony Mix's 'Media Ke Surtaj' season 2 ends amid fanfare

The Grand Finale of the second season of ‘Media Ke Surtaj’ was held on Friday at Bungalow 9 in Mumbai. Organized by SPN’s music cluster channels, Sony MIX and Sony Rox HD and hosted by RJ Salil.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories