Star India to launch FX HD in mid September; spruce up content line-up

MUMBAI: As competition heats up in the English Entertainment space with the launch of Colors Infinity and Colors Infinity HD along with the recent revamp of Comedy Central, existing players are now upping their game with compelling content and HD launches.


In a bid to stay ahead in the game, Star India's English entertainment channel FX is all set to change the way Indian viewers consume content. The channel, which is undergoing a brand refresh by adding new content, will also be launching its high definition (HD) version, FX HD within the next two weeks.

This year, the channel is all set to captivate viewers with the #AllNewFX by showcasing over 50 of the most edgy, new and acclaimed shows across genres.

Speaking about FX, Star India English cluster business head Kevin Vaz said, “English speaking people in India are increasing at a substantial rate and therefore more and more channels are coming in. FX will be for audiences who are following English entertainment since a long time. We now have Star World, which is for family viewing, Star World Premiere - the ad free channel - will cater to premium category and with FX, we want to reach out to the top brass.”

The network pulled Fox Crime off air recently. Vaz cites lack of content and not poor response as the reason for taking the channel down. “We didn’t want to mix it with other content, hence when we saw there were not enough offerings, we decided to pull the curtains down on it,” informed Vaz.

Piracy often eats up a major pie of English entertainment viewership as consumers are accustomed to downloading pirated content and watching marathon episodes on their desktops and laptops. Vaz is of the opinion that accessibility can change that behaviour. “The world is now connected unlike ever before. People talk to friends in the US and want to see content with them and talk the same trend. That was not happening earlier so people resorted to downloading. Now shows will be available at the same time as the US, so I don’t see that factor being a huge obstacle,” he adds.

Post the KBC and Kyunki era, Indian viewers want to consume content everyday and are not used to the concept of waiting for a week, which is a challenge, as per Vaz. Shows in the US are aired once a week and at times while there is Christmas or any other occasional break, they are not even aired every week. “People in India don’t expect something like this. There 22 episodes are run over 32 weeks,” he says.

Keeping Indian viewers at par with the world on English entertainment, FX is all set to make weekends more exciting with day and date shows on the soon to be launched HD version. This will enable viewers to watch the latest episodes of shows like Homeland (Season 5),Affair (Season 2), Empire (Season 2) and Doctor Who (Season 9) right after the international telecast.

What’s more, the action doesn’t stop there. Psychological thrillers like Luther and Bosch, reality comedy like Last Comic Standing and Last Man on Earth will all be showcased in the month of September on FX.

Weekends have also been spruced up with FX Top Rated – where viewers can watch the highest rated and loved shows back to back. With 80 per cent premieres and only shows that pass the 7+ rating on Imdb, FX Top Rated is slated to bring curated quality content across the year.

The all new look and packaging of the channel is specially designed to bring out its strong brand promise of ‘Edge of Entertainment,’ which aptly resonates not just the channel philosophy but also that of curated content.

Content price is constantly escalating and India is yet to figure out which revenue model will work and which won’t. “I think we need to have all the options available for consumers at this stage,” said Vaz.

The English entertainment space on Indian television is definitely getting a facelift at a brisk pace with channels putting their best foot forward as far as programming goes.

Latest Reads
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories