Star India goes whole hog on mobile

MUMBAI: Even as fierce rival Zee Entertainment continues with its ban on the use of mobiles in its corporate headquarters at Marathon Futurex in Mumbai, Star India has taken steps to make its HQ mobile friendly ? a stone?s throw away from the Subhash Chandra promoted firm. 2,500 employees, who work in the 32 floor swanky Urmi Estate in central Mumbai,  can  enter the Star India premises using their handsets. Last year, the media conglomerate issued mobile IDs to employees and also installed numerous iCLASS SE readers at doors and gates throughout the building  (apparently 19 or 20 floors of it are occupied by Star India).

The solution was provided by HID Global, a worldwide leader in trusted identity solutions  courtesy its HID Mobile Access solution, powered by Seos, ?As India?s largest multimedia company, we have extremely high security standards,? says Star India senior vice-president (administration & facilities) Sumir Yadav. ?HID Global, known for being the market leader of access control solutions, was able to fulfill all our requirements. With HID Mobile Access, we can now take advantage of the latest technology in this mobile-first age and achieve better security without being intrusive or compromising the user experience.?

He reveals that the company relied on smart cards for building access in the past. The cards were easily damaged and often misplaced, resulting in costly re-issuance of badges. Another weakness of the card-based access system was its inefficiency. Each new or replacement card had to be provisioned manually, costing Star India time and money as it continued to grow over the years.

With the popularity of smartphones and other smart devices soaring in India in recent years, Yadav started to look for a new solution that could enable Star India to make use of employees? smart devices for better physical security. ?Mobility has always been rated highly in our offices, so from the get-go we knew the new access control solution had to work with smartphones,? adds Yadav.

The deployment, from the initial planning to the solution going online, took Star India only 12 weeks, and has been in operation since January 2016.

Mobile IDs, a core component of HID Mobile Access  were provisioned via the solution?s robust online portal, making it possible for Star India?s IT administrators to issue or revoke mobile IDs quickly, easily and efficiently. Whenever a new employee joins the company, the IT administrators can effortlessly enroll them into the system by simply sending the employee an email invitation. The system-generated email contains directions and an activation code for the recipient to download and use the HID Mobile Access App. Upon entering the code and successfully activating the app, the employee can begin using his or her mobile device to unlock doors and gates at Star India.

?HID Mobile Access is very intuitive to use and helping to create a mobile-driven and secure workplace is the goal of our mobile access solution,? says HID Global India & SAARC director of sales, physical access control Vishwanath Kulkarni. ?We are pleased that both Star India employees and the company?s IT administrators managing the solution are enjoying the experience.?  

Feedback on HID Mobile Access from Star India employees has been positive, and the company is currently exploring options to deploy it to secure its canteen as well as its collaboration spaces. It is also considering expanding the scope of the solution to cover the management of its visitor and enable secure printing in the future.

HR managers are all praise for Star India?s initiative but they question how long Zee is going to continue with its mobile fatwa issued a couple of years ago wherein employees were barred from using their mobile phones at their desks; the devices are kept in custody and calls forwarded to their land lines.

Also Read :

Star India channels outshone in English entertainment, movies genre

Star reignites 'World Cupwali feeling'

Latest Reads
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories