Television

Star China Media’s ‘The Voice of China’ 4 premiere breaks rating records

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MUMBAI: Star China Media’s The Voice of China (TVOC) season 4 has received top ratings for its 16 July premiere on Zhejiang Satellite TV.

The premiere of TVOC season 4 saw 5.418 per cent rating and 16.597 per cent share of CSM 50 cities. With this, the show broke the record of all premieres of Chinese entertainment programmes.

The rating of the first episode of season 4 increased 28 per cent over the final episode of season 3, and it was also higher than the finale of season 2. The premiere ratings for the show have shown an upward trend season after season. So while season 1 rated 1.48 per cent, the ratings from season 2-4 were 3.52 per cent, 4.16 per cent and 5.31 per cent. The main audience comprised young people below age 35, representing 24 per cent of the audience. Additionally, 27 per cent of the audience has a higher education.

“Star China is thrilled that our production The Voice of China remains very popular with the Chinese audience and won the time period, breaking records. We expect this season to surpass last year’s big success. Our CEO, Tian Ming, is a visionary in China in the formats’ arena - both in raising the production standards and in creation of new formats and his dream is being realized with The Voice of China. We also want to thank our broadcast partner, Zhejiang Satellite TV, for all their generous support around the show,” said Star deputy general manager Iris Xia.

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