Television

Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/24/Untitled-1_1.jpg?itok=oV5wGBSS

MUMBAI: Movie buffs are in for a treat as folks at Sony Pictures Network India (SPN) have come up with a premium fun hangout place for Hollywood film lovers. Called Sony Le Plex HD, the channel will be a house to not just from mainstream Hollywood movies but also acclaimed movies. With the brand tagline #WhereYouBelong, the channel is aimed at providing true plex experience on television.

The channel went live on 23 August.

SPN already has a English movie channel Sony Pix. After a 3-4 month long research, the network saw a clear need gap wherein the viewers were underserved with acclaimed movie titles. The differentiator amongst the two channels apart from their unique product packaging is unique content properties providing a clear audience demarcation between the two.

According to SPN India English cluster EVP and business head Saurabh Yagnik, what lacks in the industry is clear distinctions between Hollywood loyalists and casonava. He says, ?The two channels have different boundaries true to the consumers need gap. As viewers were not able to watch their loved movies, we thought about coming out with a perfect solution. Building a channel is not just about great titles. There also is a need to build conversations around the product so as to build a brand in mind.?

Apart from securing deals with existing production studios, this new channel has first output deals with Sony Pictures, Universal Studios, PVR and Lionsgate.

Sony Le PLEX boasts of 400 plus movie titles that include 200 award winning movies. In their Le Premiere slot, one can catch 52 premieres in 52 weeks of the year with one on every Sunday at 9 pm. The other slots of the channel are The Magicians slot which will showcase the movies and the magic that happens behind the camera of critically acclaimed movies such as The Inglourious Basterds, Schindler?s List, Taxi Driver, Gladiator, Philadelphia and many more.

The Noon Show which will air movies every Monday to Friday at 1 pm, 9 o?talk aimed at inspiring conversations through listicles. 12 listicles inspired themes will connect the common elements amongst the uncommon audiences driven by a distinguished anchor. And, other spots like The Night Show and Love That Scene.

?The growth of Hollywood cinema in India has resulted in segmentation of audiences into two distinct categories. One, being the mainstream cinema offering action and special effects movies, while the other is the non-mainstream cinema that focuses on the storyline, plot and the acclaim of the movie. The market for non-mainstream cinema is currently underserved in our country and Sony Le Plex HD aims to cater and own this segment. The channel will not only showcase critically acclaimed films but also build an ambience around them in a way that enables great conversations and will help create a common ground for people to build a community of quality movie lovers,? says Yagnik.

Zoya Akhtar has been roped in as the community ambassador for the Sony Le Plex community. Akhtar will be talking about few premieres and will build the community. The key premieres will have conversations with her. Her role will be to reach out to all movie lovers and build a tribe that appreciates good cinema. Akhtar will also be seen actively engaging with movie buffs across various social media platforms owned by the channel.

?Zoya represents contemporary style of filmmaking and have made beautiful movies. She is relatable with our brand and people look at out for her work. We needed a person who can create communities. She is a movies buff and loves conversation around movies. Her persona and the way we perceive our brand have many things in common,? adds the channel head.

?Great movies and great storytelling is what I constantly chase and this is exactly what Sony Le Plex HD has to offer. It's that perfect space where movie lovers, including me, can interact with each other over their favourite Hollywood movies. Sony Le Plex HD has an exhaustive list of quality and acclaimed films and the top three that come to my mind are Foxcatcher ? which is awesome, Spotlight which is an academy award winner and Ex Machina. The channel is not just about showcasing great movies but will also create a community of movie lovers who will drive great conversations around movies. I am glad to be the Community Ambassador for Sony Le Plex HD and co-create this community of people like me who simply love watching good movies. It is indeed the perfect hangout for all movie lovers,? adds Akhtar.

The channel is targeted on Hollywood loyalists which they classify to be dreamers, achievers, geeks, artists, etc and certainly don?t have any age boundaries. It is for premium audiences which are young at heart. The channel?s logo has been designed by MediaLuna while Leo Burnett is their creative agency partner.

SPN rolled out this channel in HD feed because according to them there has been significant price elasticity in country. The audiences are not used to paying for content yet. But the fact that India always works on inflection point between affordability and consumption cannot be neglected. Yagnik opines that SD is about size and scale that you have to build. Its distribution has to be wider which the market needs to support. ?There are certain considerations that are to be taken before launching a SD channel. The loyalists can move to SD later on. We had to come up with a differentiator in HD,? adds Yagnik.

With this channel, Sony plans to cater to the 7 million odd HD subscribers in the country.

The channel has almost been rolled out on DTH platforms like Airtel, Tata Sky, etc and cable TV services.

As far as the marketing is concerned, the channel will be marketed extensively in the top 6 metros with various promotions on their own HD network on tv and will leverage print as well as social media to build the channel.

The channel is already in talks with few premium brands to hop on board for the channel and has a separate sales team in place for the same. ?Ideally revenue generation from advertisers and subscription should be 50:50. Though, it depends on the various channels as they are bundled with different networks. But, if you talk about Sony Le Plex HD, we would like to generate revenue more from the subscription than advertisers. For now the hybrid business model is working properly for us,? adds Yagnik.

If guesstimations are to be believed, the channel will be priced high due to its unique offering at around Rs 50.

Though, Sony Pix and Sony Le Plex HD will not have same titles, there is a possibility to have simulcasts for a few movies.

With an array of Hollywood movie channels being launched by various networks, one conclusion that we can arrive at is that there is a clear-cut consumption of English content. The increasing number of schools providing English education, high box office collections, social media conversations, etc clearly shows significant potential for English in India.

SPN, with this new addition, has a total of approx 700 movie titles under their umbrella. Looking at the current consumption, the English entertainment genre is only going to grow and expand in the coming years.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/shemaroo.jpg?itok=CsLkkQ6d
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/nisha.jpg?itok=GMAsbKYE
How Travelxp plans to conquer the travel space

Travelxp wants to travel far and wide. The Mumbai-based lifestyle channel, that has already seen a steady revenue growth for the last few years, now intends to grow by 30-40 per cent in the coming year.

Television Production House Documentary
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Sony_Marathi.jpg?itok=gd2Uqx84
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ndtv.jpg?itok=G6JI38LH
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/tyson.jpg?itok=zxfKx9sB
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/news.jpg?itok=pYr3369_
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories