Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

MUMBAI: Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

With its partnership with Pinewood, Sony plans to develop and produce shows for their English entertainment channel AXN. The channel will carry the resulting drama originals across Asia, Australasia, Europe and Latin America. Co-financed by the two ventures, the creative director Helen Gregory will lead the initiative. The drama deal was brokered by SPT Networks (SPTN) executive VP, programming and production, Marie Jacobson, and Pinewood Television director Peter Gerwe.

Jacobson said that they were looking for alternative paths to expand original series development, and Pinewood TV made for ideal partners. She said she was looking forward to developing projects that play both, in the UK and on our channels around the world.

As for their investment in the digital service, the financial details weren't disclosed. But, with this, Sony will become a strategic equity investor and take a seat on the company’s board. SPT Western Europe EVP Kate Marsh said that investing on this platform will offer an advantage to the entire network in this rapidly growing subscription led kids space. Additionally, this deal will also provide an opportunity to the network for its expansion in the on-demand services.

Hopster provides service for the preschool crowd at a cost of $4.99 per month and is available on iPad, Android and selects TV-connected devices. The company claims to have more than 800,000 users and aims to differentiate itself from the competition by offering videos, TV shows and interactive content. Kids can also use the app to play learning games and listen to nursery rhymes. The platform also makes it possible for parents to download shows for their kids for offline viewing.

Latest Reads
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories