Television

Skoda to sponsor Comedy Central Chuckles festival

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MUMBAI: Comedy Central is all set to bring the third edition of the Chuckles festival – a laughter pack with some of the finest, up-and-coming comics of the country. The festival has been well associated with renowned names such as Russell Brand, Gabriel Iglesias, Eddie Ifft Paul Varghese, etc.

Chuckle Stop will now take place as a bi-monthly property across cities and will promote and nurture upcoming, homegrown talent. This edition has been conceptualized by Live Viacom 18, with Skoda on board as the presenting sponsor along with Voot as the associate sponsor and digital partner. Content from the on-ground event will be made available to the digital audience and Native (Footwear Partner).

“We are taking a different route this season by creating a platform to nurture homegrown talent. We are sure the audience will be in for a treat with Chuckle Stop,” said Viacom18 Integrated Network Solutions (INS) and consumer products, business head Saugato Bhowmik.

Uninvited is a three-stop comic show that witnesses’ unaccountable comedians causing uncontrollable chuckles. The first edition has a line-up with the likes of Jeeveshu Ahluvalia, Sundeep Rao and Daniel Fernandes. The three-day long festival will take place in Mumbai on the 14 October, in Bengaluru on 15 October and in Delhi on 16 October.

Skoda Auto always looks at innovative platforms that resonate with the brand’s image to connect with its audience. This association with Chuckles Festival also coincides with our recent launch of our campaign 'Better made better' that intends to transform the brand and ownership experience in the country,” added Skoda Auto India head of marketing Tarun Jha.

It has also associated with YODA (Youth Organisation in Defence of Animals) through which 10 per cent of all Mumbai ticket proceeds will be going to them.

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