Television

Romedy Now will leave you bewitched, bothered & bewildered

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/03/romedy_now_2.jpg?itok=4fptzqJ0

MUMBAI: It’s been almost a decade since the Halliwell sisters kept us Charmed with their Book of Shadows and the Triquetra. Now, the Beauchamp quartet is brewing to leave us spellbound in The Witches of East End, airing Sunday nights at 8 on Romedy Now, 26 January onward.

The series was acquired by the channel as part of its content acquisition across studios during the Los Angeles screening in May last year. Based on Melissa De Cruz's New York Times bestseller of the same name, The Witches of East End revolves round a family of witches. Freya, a wild-child bartender played by Jenna Dewan Tatum and her sister Ingrid, a shy librarian played by Rachel Boston are unaware of their supernatural powers until one of them gets engaged to a wealthy newcomer and their mother is forced to reveal that they are indeed powerful and immortal witches.

According to Times Television Network English Entertainment Channels CEO Ajay Trigunayat, acquiring the new series is in keeping with the conceptualisation of Romedy Now as a blend of movies and the best TV series from around the world. The channel’s content stems from its identity and key communication formulated post extensive consumer research, feedback, analysis and strategy.

The channel is betting big on the new series. “The demographic audience is SEC AB 15 – 44 years of age both male and female across eight metros. However, as recommended by TAM, we are also measuring the channel at CS4+ and CS15+ across eight metros since viewership data and analysis are very volatile since 2013 and continue to be volatile as of the beginning of 2014. The 8 pm slot shows promising PUT and we have an interesting FPC combination so that people will get to watch the shows in other timeslots as well on both week days and during weekends,” explains Trigunayat.

“Romedy Now reaches out to each and every urban – affluent audience across eight metros and we have given it a short concentrated communication burst across all Times Television Network channels (Romedy Now, Movies Now, Zoom, Times Now and ET Now) to build salience for the property and ensure high trial and we have received excellent consumer response as word of mouth, direct consumer interaction and social media.”

Apart from witches and witchcraft, Romedy Now plans to cast a spell on its audience with the classic David E Kelly court room dramedy – Ally McBeal and the Bradley Cooper-starrer – Kitchen Confidential.

Trigunayat calls Ally McBeal, “A compelling show about a strong independent young woman, her relationships, her career and her unusual experiences in the backdrop of a legal comedy-drama. The show has captivating characters which gives viewers more reasons to watch the show. It is likely to beat many new shows on popularity and is anyway new to a whole new generation!”

Romedy Now is leveraging the biggest English speaking platform, The Times of India, and extensively promoting the new series on the Times Television Network, supported by heavy engagement driving conversations in the digital space. “Using the core element of each show, we will engage viewers in a series of innovative contests and quizzes on our twitter and Facebook pages. Additionally, selectively used outdoor campaigns across select cities are being explored,” says Trigunayat, pointing out that while the channel has gained 35 per cent facebook fans since the announcement, it is too early to come to a conclusion regarding the overall consumer response.

Trigunayat is confident about getting advertisers for the new content. “The Witches of East End, Ally McBeal and Kitchen Confidential reinforce our brand promise of ‘Love.Laugh.Live’ and cut across age groups and gender. Any advertiser/brand looking for a platform for either Love or Laughter or a combination of both will find value in the series. We already have brands across categories on-board for example., J&J, Panasonic, Honda, Swatch, Airtel, BPCL, to name a few,” he says.

“Romedy Now is content neutral and the content mix will be dynamic at any given point of time,” is his parting shot.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/V-naidu.jpg?itok=ETtaGQq9
National sports meet to see participation of government and sports persons

NEW DELHI: A day-long Conclave is to inaugurated by Information and Broadcasting Minister M Venkaiah Naidu tomorrow (28 May 2017) to discuss ways in which India can become a sports superpower. Organised by Doordarshan Sports, the meet being held at the Central Production Centre of Doordarshan in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sun%20Tv-Story.jpg?itok=vogrMKBD
Sun TV fiscal 2017 numbers grow

BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2017 (FY-17, current year, fiscal) as compared to the previous year (FY-16). Sun TV reported 8.1 percent higher consolidated total income in the current year at Rs 27,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Untitled-1.jpg?itok=8pFkg8Sb
Shashi Tharoor files defamation case against Arnab Goswami's Republic

NEW DELHI:On Friday, the Delhi High Court gave some relief to Republic TV’s Arnab Goswami in a case of IPR theft filed by Times of India group, but was petitioned by Congress leader and Thiruvanthapuram MP Shashi Tharoor who filed a defamation case against Goswami and his Republic. Tharoor in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/tvviewers2.jpg?itok=vNgg4zDn
English TV news channels to return to BARC fold from midnight 26 May

MUMBAI: There’s another twist in the tale of the story of the ratings of news television channel debutante Republic TV. The five English TV news channel members of the News Broadcasters Association (NBA) of India, which had stripped their signals of Broadcast Audience Research Council’s (BARC’s)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/aaj-tak.jpg?itok=Wg0-hYsO
TV Today numbers up

TV Today Network Limited (TVTN) reported greatly improved consolidated results for the year ended 31 March 2017 (FY-17, current year). The Arun Purie controlled company’s consolidated profit after tax (PAT) increased 60.7 percent to Rs 991.13 million (15.7 percent margin of Total Income) as...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/tubelight.jpg?itok=UhrAvi02
Star Gold launches Tubelight's trailer outside Salman Khan's home

Star Gold has always pushed the envelope not only with content but also engagement with the viewers.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Republic-Story%20%281%29.jpg?itok=CmN2GcMP
Delhi HC refuses to entertain injunction sought by Times group against Republic TV

The Delhi High Court today refused to entertain an injunction sought by the Times Group in a case filed by it against Republic TV on issues related to IPR on audio tapes aired by the latter. The court has set dates for further hearing in the case. This is according to information shared with...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/TNA.jpg?itok=rhthsXVE
Sony & Impact to produce maiden wrestling show in Mumbai

MUMBAI: Sony Pictures Networks India (SPN) and IMPACT Wrestling will, for the first time in professional wrestling history, produce the North American-based wrestling promotion show in the bustling city of Mumbai. Episodes of the highly engaging sport which are usually shot in the Northern...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/IIFA.jpg?itok=spnmoMXV
IIFA announces technical winners, ADHM & Pink lead

MUMBAI: The International Indian Film Academy announced the list of winners in the Technical categories of India’s most prominent awards celebration that honors the very best of Indian Cinema with the highest level of achievement seen through the glamorous IIFA statuette. Set to be held at the...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories