Television

MSM elevates Saurabh Yagnik to head English entertainment channels

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MUMBAI: Multi-Screen Media (MSM) today announced that Saurabh Yagnik’s responsibilities have been enhanced and he will now also oversee AXN, thus taking charge of the English language channels in the network, effective immediately.

The AXN’s current business head Sunil Punjabi will continue to manage AXN and will report to Yagnik.

Speaking on the occasion, MSM CEO NP Singh said: “With Saurabh’s deep rooted understanding of the English Entertainment genre, I am certain that he will chart a new and exciting journey for the English Entertainment channels at MSM. We wish him all the best."

Infact, indiantelevision.com was the first one to report about AXN launching in HD and will launch by the end of the year.

Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving  the English movie channel PIX to attain market leadership.

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