Television

Movies Now to premiere Fury

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MUMBAI: Movies Now will premier Fury -- the thrilling war action-drama starring Brad Pitt and Shia LaBeouf on 8 November at 1 and 9 pm.

Fury is a movie based on the life of the US tank crews towards the culmination of the World War II in Nazi Germany. The film stars Brad Pitt, Shia LaBeouf, Logran Lerman, Michael Pena and John Bernthal. It has been written and directed by David Ayer, who was moved to narrate the story after he read about the war service of his family veterans and the stories he read about the American armored divisions in World War II.

Brad Pitt plays a U.S Army staff sergeant fondly named, Wardaddy as he leads a five-man all veteran crew in an M4 tank called, ‘Fury’, with which he and his tough crew battle to vanquish the Germans.  The all-star cast and remarkably filmed war action sequences make Fury a gripping, iconic not-to-be-missed war classic.

While the channel is bringing to its viewers a great movie, it is also giving them a chance to win prizes during the telecast of the movie. The channel will be running an on-air contest in which viewers will have to give a missed call to the number that will flash on screen while the movie is being played at 1 pm and 9 pm on 8th November. The prizes include the latest iPhone 6S – one during each airing of the film.

On digital, the channel’s Fury campaign will hold unique social media contests on 8 November for all its followers. On Twitter, fans can put their Fury knowledge to the test and win prizes every hour. The channel will give away over 50 prizes to the participants, which include two iPads and exclusive Movies Now and Fury merchandise. Fans can follow @moviesnowtv on Twitter for all the updates on the Fury contest.

Additionally, the channel has announced a major on-ground activation wherein fans are invited to join The Fury Army on the 6th of November in Mumbai and Delhi. The fans need to watch out for the Fury-branded car in their city and perform simple tasks like push-ups, taking selfies with war paint, making the best war cry, etc. Participants who make the cut stand a chance to win exciting goodies from the channel. The contest will also be linked to the official social media pages of Movies Now.

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