Infinity-On-Demand launched wherein viewers get complete control on the shows

MUMBAI: It is said that life is all about choices that we make – some easy, some defining. This June, Colors Infinity is set to bring a whole new perspective to English language Television, yet again! Starting 11th June, the channel launches its newest, first of its kind offering, ‘Infinity-on-Demand’, where audiences get a chance to handpick 12 seasons of Indian Television Premieres, from an array of exciting international shows that can be binge-watched all weekend!

Set to launch on 11 June, Colors Infinity launches its latest, disruptive offering that gives its viewers complete control on the shows premiering every weekend for 12 weeks on the channel. The choices will be made available on all digital platforms of Colors Infinity where audience can simply log on to the channel’s website and click on their choice that they would like to watch. Viewers will receive a weekly option to select from a choice of three shows on the following link:

The winning show of the week will be announced every Wednesday on the channel as well as across its social media platforms.

Commenting on this new development, Colors Infinity vice president programming head of English entertainment Hashim D’Souza said, “Colors Infinity has always pushed boundaries in an endeavour to provide unmatched fresh content to our audiences. At a time when people have control over viewing their choice of shows at their convenience. Infinity-On-Demand is our way of keeping the audience engaged by taking their selection as the final word. With, ‘Infinity-On-Demand’, we’re taking our relationship with our viewers one step forward, giving them the right to call the shots. The shows on the list of voting have been carefully handpicked by the best to fit our programming.”

Since its inception, Colors Infinity has consistently surprised its viewers with a series of disruptive offering and blockbuster premieres. After successful initiatives such as 3 back-to-back shows, Instant Premieres, launch of India’s first home-grown English Singing Talent Hunt and much more, the channel introduces yet another path-breaking concept with Infinity-On-Demand.

The channel has selected a plethora of 14 new shows from across diverse genres. Each series has been hand-picked for its great content and global popularity, including highly-acclaimed titles such as Mozart in the Jungle, Bates Motel, Lucifer, Legends, Peaky Blinders, to name a few.

Come June, Colors Infinity will transform its digital media pages into more interactive fun spaces, and give the audience the chance to sample the shows before voting for it. The shows with maximum votes will ultimately air on Colors Infinity and Colors Infinity HD, back to back over the weekend.

Latest Reads
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt.

Television TV Channels Factual @ Discovery
Analysis: Latest news television trends and consumption patterns

The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

Television TV Channels Viewership
Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories