Television

GoQuest, Arre tie up for content syndication

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MUMBAI: GoQuest Media has tied up with Arre, a multi-format, multi-genre digital media brand co-founded by B Sai Kumar, Ajay Chacko and Sanjay Ray Chaudhuri to distribute and monetize Arré’s vibrant content offering with the digital players & re-broadcasters across the world.

Commenting on the association, GoQuest Media managing director Vivek Lath, said, "GoQuest Media has in the last few years generated great value in content monetization to some of the leading Indian broadcasters in GEC space. To continue to add value to our partners, we are glad to associate with Arré to distribute and syndicate its quality shows like Official Chukyagiri, A.I.SHA - My Virtual Girlfriend, I Don’t Watch TV and Arre Ho Ja Re-Gender which have gathered great response from the viewers in a very short span of time. Our aim is to best optimize revenue potential of such shows from Arre in the years to come through our network of affiliates and distribution partners across the world”.

Arre co- founder and CEO Ajay Chacko stated, “We’re committed to bring quality infotainment and entertainment content to our audiences. Our recent video offerings across fiction, reality as well as our documentaries have shown very good traction with young audiences in India. Through this partnership, we hope to reach out to a wider and varied set of viewers in India as well as globally, across linear and non-linear platforms.

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