Television

FX to telecast drama series ‘Empire’

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MUMBAI: This July, FX will exclusively launch ‘Empire,’ a super addictive hip hop drama series that has created a sensation on International television. Hitting TV screens on 14 July in India, the series is sure to engage viewers with its gripping narrative and brilliant performances every Monday to Friday, 10 pm only on FX.

Uncovering an explosive and ferocious struggle for power, Empire weaves a riveting tale of unimaginable extremes, centering on the exploits of a hip hop music empire mogul and his family who battle it out for his throne.  Family politics, Money, Murder and Passion charged with the twisted dynamics between the show's cast has made Empire one of television's most addictive dramas in recent times.

The series brings to life risqué characters, portrayed through an impressive award winning ensemble cast. Headlined by the brilliant Terrence Howard as the music empire mogul- Lucious Lyon played by Terence Howard and his ex-wife Cookie Lyon played by Taraji P. Henson, the show has witnessed the highest ratings in recent television history breaking numerous records on television including being #1 new series of the 2014/15 Season on US Broadcast TV among its other accolades. Set against a backdrop of the glamorous hip-hop music industry, the series has surpassed expectations with its original soundtrack exclusively written and produced by the multiple Grammy-winning producer-rapper Timbaland. Earning rave reviews, Empire’s soundtrack beat the Queen of Pop, Madonna on the race to the top, debuting on the number one spot of the much coveted Billboard 200 chart.  According to Nielson Music, Empire is also First TV Series Soundtrack to Top R&B/Hip-Hop Albums Chart and sold 110,000 copies in the week ending 15 March.

FX has launched a 360 degrees multimedia campaign spanning TV campaign beyond the Star Network, Digital, Trade and innovations across Outdoor and consumer activations.

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