FX India celebrates Doctor Who’s 52nd Birthday as #TARDISdayOnFX trends

MUMBAI: FX India has partnered with Havas Media India and wowed and engaged Doctor Who audiences in India through November making the 23rd a super memorable day in their lives!


Doctor Who, the world’s longest running sci-fi show which premiered on BBC, November 23, 1963 has Whovians (fans), across the globe. Every year, The Doctor’s birthday is celebrated as TARDIS Day named after his Time Machine/Spacecraft and is one of the biggest events of the year for every Whovian.


Doctor Who being one of the most appreciated shows on social media, FX India wanted to do something special for the Indian Whovians. What better way than a digital one-on-one with The Doctor himself - Peter Capaldi! Whovians could ask ‘that’ one question they always wanted to; and the contest winners would have their answer.


The ball was set rolling by informing active fan clubs on Facebook that something big was coming their way. Keeping true to the show's legacy they were informed of a chance of being a part of the next best thing to a 'Companion', a Doctor Who sidekick. This was done on Twitter as well.


The tremendous response had fan clubs in the teaser stage actively sharing content as discussions ensued! The engagement for 24 hours from the first teaser was more than the previous 10 days put together. Further, Whovians shared the customised activity collateral. On Twitter, #AskDoctorWhoOnFX flooded itself on timelines everywhere with over 700,000 impressions in just 3 hours.


Enthusiastic Whovians asked a total of 108 questions on Facebook & Twitter!


To make sure that PeterCapaldi could answer as many fans questions as possible, a shortlist with the most frequently asked questions was drawn up - Peter's opinion on something or the telling of his experiences.


The questions were answered on air and digital on TARDIS day, November 23, 2015. The day was made extra special by holding an online contest for fans as a throwback to the 52 years of Doctor Who. This received an enthusiastic response from eager fans such that #TARDISdayOnFX - trended for over 16 hours on a national scale, trumping even the hottest topics of the day!


The celebrations saw #TARDISdayOnFXgather over 21.5 million impressions with over 7,000 tweets from 400+ contributors. As a special treat for the fans, TARDIS day wishes from The Doctor was shared via a video link

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories