MUMBAI: Fox Traveller which underwent a vibrant makeover to become Fox Life has decided to visit places. Yes, the channel has got a new philosophy and tagline-Go Places!
This was recently revealed by NGC Network India and Fox International channels managing director Keertan Adyanthaya who said that "Fox Traveller's journey has been exciting, fun, and fruitful. And as we continue on our next journey with Fox Life, it will only get bigger and better.”
The makeover which took place on 15 June saw a change in the name, logo and also packaging of the channel. The channel catering to the lifestyle segment was originally launched in Italy and now reaches to 73 countries in 19 different languages. In its new form, the channel will host a mix of both US and India produced reality programmes, designed to match its modern target audience.
Adyanthaya made the announcements at a launch party to welcome the new avatar. The event saw many celebrities, among these were Michelin Star Chef Vikas Khanna, designer Rocky S, India's rock stars Uday Benegal, Indus Creed and Hipnotribe.
Indus Creed lead vocalist Uday Benegal said, "It's been a great journey with Fox Life and the show Soundtrek. The channel definitely took me on a fun journey and I am certain it will be the same for its viewers."
Vikas Khanna commented, "My association with Fox Life for the show Twist of Taste has been a great experience. The channel gave me the chance to explore exciting journeys."
NGC and Fox International Channels vice president marketing and communication Debarpita Banerjee had earlier said, “Being leaders in the category, it was necessary for us to reinvent, in order to grow. Also, this gave us the opportunity to align with the global brand Fox Life.”
Celebrities like Gul Panag, Rajeev Khandelwal, Purab Kohli, Shibani Dandekar, Kirat Bhattal, Siddhartha Basu, Keith Sequira, Diandra Sores, Sameer Kochchar, Manish Paul, Gaurav Kapoor, Raghu Ram and Rajiv Lakshman were also present at the launch party