Colors Infinity to launch amidst 25 city marketing blitzkrieg

MUMBAI: Moving towards a new horizon in the English entertainment space in the country, the soon to be launched Colors Infinity from Viacom18 stable is all set to break new ground by ushering in the growing trend of ‘Essential Viewing’ – An immersive experience of watching three continuous episodes of globally applauded narratives back to back. The channel is expected to launch by July end.


The experience will be further augmented by the ‘First Indian Premiere’ of a new show every day of the week that includes critically acclaimed and multi-award winning series like Fargo, Orange Is The New Black, Better Call Saul, The Flash, amongst others. The channel has been co-curated by Karan Johar and Alia Bhatt, bringing in a great blend of finesse and insight to the channel through curating world class content.


Viacom 18 Group CEO Sudhanshu Vats said“In 2008 Viacom18 scripted the first few pages of its journey to establish its first milestone in Hindi general entertainment channel (GEC) Colors, thereafter disrupting the genre landscape. In 2015, we once again embark on a journey to recreate history, this time in the English entertainment space with Colors Infinity. Our first home grown English entertainment channel for India, through its many firsts, is all set to subvert convention in the genre through providing a consummate viewing experience.”  


In unprecedented acquisition for the Indian market, the network has entered into major multi-year deals with Warner Bros. International Television Distribution, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others.


Viacom18 EVP and head English entertainment Ferzad Palia said, “Colors Infinity is ready to be the absolute for the best in English language entertainment with its handpicked international content and extensive multi genre offering. Adding to the immersive experience, the innovation of facilitating essential viewing is set to be a definitive game changer through inviting newer audience and growing the viewership pie.”


Palia added, “Till September, we will telecast seasons already aired in the US and update Indian viewers, and then eventually when the new series starts in the US we will have simultaneous screenings. This is something which will stop people from illegal streaming. Fresh content was unavailable to them as channels were telecasting repeats even in the primetime so they were forced to take the pirated route. No one indulges piracy for fun, it’s just that they lack options.”


Launched after a thorough research spanning over 24 months, the network has roped in four brands as launch partners viz. L’Oreal, Renault, Grey Goose and Intigriti. All these four brands will have presence on the channel post launch too.


The launch will be backed by high decibel marketing campaign in over 25 cities across the country. Karan Johar and Alia Bhatt will play the anchor role and every promotional strategy will be orchestrated around them. The promo featuring the Kjo and Alia Bhatt will reverberate both on digital and television. “Most of the creative, promos, packaging, graphics have been created by our in-house creative team and I am delighted that we have such an innovative team who has won many global accolades,” informed Palia.




1) My Kitchen Rules: Every day, at 8 pm.


2) The Flash Season 1: Three back to back episodes, every Monday at 9 pm.


3)The Musketeers: Three back to back episodes, every Tuesday at 9 pm.


4) Forever season 1: Three back to back episodes, every Wednesday at 9pm.


5) The Big C: Three back to back episodes, every Thursday 9pm.


6)The Orange Is The New Black: Three back to back episodes, every Friday at 9pm.


7)Better Call Saul: Three back to back episodes, every Saturday at 9 pm.


8) Fargo: Three back to back episodes, every Sunday at 9 pm.  


The channel will have seven day programming instead of five. Not just this, the 8pm to 12 pm slot will be the primetime slot where original content will be premiered. “Colors Infinity will strictly avoid showing repeats in primetime and will offer viewers exquisite content,” concluded Palia.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories