Television

Colors Infinity takes Mr. Robot across 12 countries via Facebook Live

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/12/MR%20ROBOT.jpg?itok=1d6u9Odv

MUMBAI: This week on Facebook Live, fans of the award-winning series MR. ROBOT witnessed a widespread global marketing stunt courtesy Colors Intinity. For the unique, coordinated campaign, the show’s iconic fsociety "hacked" the MR. ROBOT Facebook page between 1.30AM IST and 7.30PM IST on July 8, to issue a global message against Evil Corp and deliver rants from "fsociety members," who subscribe to the group’s tenets and mission.

The international movement kicked off in the United States and then rolled out across 12 countries including the U.K., Argentina, Colombia, Mexico, Canada, Philippines, Indonesia, Thailand, Australia, Hong Kong, Malaysia and India -- all of which will premiere Mr. Robot's second season next week.

While the distinct rants are tonally and thematically similar, each propaganda message was customized by country and delivered in the region’s native tongue. All rants began with the same declaration: “Brothers and sisters, we are fsociety,” an expression of their unified mission -- and closed with their hope for the future, “Together we can build a new world where we are finally free.”

Following each Facebook Live rant, a two minute clip from the series' July 14 Season 2 premiere was unveiled to fans. The clip featured a flashback of stars Rami Malek and Martin Wallström minutes before their characters, Elliot and Tyrell Wellick, executed the five/nine hack on Evil Corp.

Viacom18 programming head of English entertainment Hashim D'Souza said, “Passionate fans around the globe have embraced the spirit of MR. ROBOT, and we were excited to have India as part of this phenomenon. The fan fervor and interest in the show inspired us to be part of this coordinated global campaign around the second season premiere. Adding to the excitement, week-on-week fans in India will get to watch their favorite show immediately after its US telecast through Instant Premiere on the channel starting with a 2-hour special premiere episode."

The multiple award-winning and critically acclaimed drama MR. ROBOT was one of the most buzzed about series of 2015. The second season of Mr. Robot is all set to premiere with two back-to-back episodes on Thursday, July 14 at 12 noon only on Colors Infinity.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/tv.jpg?itok=caAgyiz5
Most TV execs can't sell streamlined multichannel ads, rely on homegrown tech: Study

Most TV companies are unprepared for advanced TV, a research has revealed.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/rajat-sharma-800x800.jpg?itok=7u0-8_Cb
New NBA president Rajat Sharma to strive for healthy competition in fraternity

India TV founder and chairman Rajat Sharma has been elected as the president of News Broadcasters Association (NBA).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/PRASAR.jpg?itok=B5an8ay6
Prasar CEO reiterates implementation of SC verdict on DD's shared sports feed retransmission

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has directed all private direct-to-home and cable operators not to telecast the sporting events' live feed from Doordarshan that have originally been shared by rights-holding private broadcasters. This was conveyed through a tweet by Vempati....

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/UDAY-SHANKAR.jpg?itok=Pr4g8jcN
Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/dsport.jpg?itok=MpWtC-AZ
Laver Cup: DSport acquires exclusive India broadcast rights

Dsport, a sports TV channel by Discovery Communications India, has acquired the exclusive India broadcast rights of the inaugural edition of Laver Cup.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/zeel.jpg?itok=ZKs3UIWg
Zeel closes sports broadcast business sales deal with SPN with slight alterations

The Subhash Chandra-led Zee Entertainment Enterprises Limited (Zeel) had informed the bourses on 28 February 2017 that it has closed the first phase of the transaction for the sale of its Sports broadcasting business with Sony Pictures Network India and its affiliates (SPN) on receipt of US$ 330...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Vivek_Malhotra-Arnab_Goswami.jpg?itok=mY9lgf-7
Republic TV, Aaj Tak continue to lead genres as news viewership falls

BENGALURU: Republic TV recorded its lowest viewership since its launch in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017). The channel garnered 854,000 weekly impressions, lower than the earlier low of 868,000 weekly impressions it had scored in weeks 25 and 27 of 2017...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Lachlan%20Murdoch.jpg?itok=Whu9xvlL
Lachlan Murdoch opens up about Fox & Star TV’s billion-dollar EBITDA target

MUMBAI: The billion-dollar EBITDA target for Star India is not just talk. 21st Century Fox executive chairman Lachlan Murdoch stated this firmly at the Goldman Sachs  Communacopia 2017 conference mid-last week. Labeling the billion-dollar target as Fox’s second highest priority at present, while...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Kamaljit_Singh_Hayre-Surjit_Singh_Tut_0.jpg?itok=5zGR63YQ
PTC to telecast World Kabaddi League from 24 Oct in India, abroad

MUMBAI: The season three of World Kabaddi League will be held from 24 October to 12 November 2017 in India. PTC Channel has been signed on as the broadcast partner to telecast Live the World Kabaddi League (Season-3) in India and also to broadcast the league around the world. Two matches will be...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories