Colors Infinity & HOOQ acquire 'Mad Dogs' from Sony for India

MUMBAI: Viacom18’s English entertainment channel Colors Infinity has picked up the rights of Sony Pictures Television’s (SPT) US adaptation of the British black comedy and psychological drama Mad Dogs.

Additionally, the pan-regional SVOD platform HOOQ, which launched in India last year, has also picked up the rights for the series. Apart from India, HOOQ will air the series in the Philippines, Thailand and Indonesia.

SPT has sold Mad Dogs to over 140 countries around the world ahead of the series debut on Amazon in the US, UK and Germany.

“Mad Dogs has been a huge hit in the UK and there is clearly an equally high appetite for the US series. Mad Dogs is a high end drama with real global appeal and brings together exceptional talent both on and off screen. Sony Pictures Television has long been producing ambitious, acclaimed and award-winning dramas which sit perfectly on traditional linear channels and new platforms – as demonstrated by the range of partners we have around the world,” said Sony Pictures Television president, international distribution Keith LeGoy.

Across Europe, Movistar+ picked up the series in Spain and MTG acquired the show for Viaplay in Sweden, Norway and Denmark. Other territories include Finland (Nelonen), Belgium (Telenet), Turkey (D-Smart) as well as AXN in Central Eastern Europe.

OSN picked up the series for the Middle East, Mnet will show it across Africa, and Sky bought the drama in New Zealand.

Based on the format created by Cris Cole for Left Bank Pictures and British Sky Broadcasting Limited, Mad Dogs is produced by Left Bank Pictures, MiddKid Productions and Amazon Studios in association with Sony Pictures Television.

Mad Dogs tells the story of a group of 40 something underachievers who gather in Belize to celebrate the retirement of one of their friends. A series of dramatic events unfold, exposing dark secrets, a web of lies, deception and murder.

The series stars Ben Chaplin, Michael Imperioli, Romany Malco, Steve Zahn and Billy Zane.

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