'Batman v Superman: Dawn of Justice' TV premiere on HBO & HBO HD

MUMBAI: Home to the biggest Hollywood blockbusters, HBO India is all set to host the Indian television premiere of Batman v Superman: Dawn of Justice. The movie will air on 2 April at 1 p.m. and 9 p.m. on HBO and HBO HD. The superhero movie is the first live-action film bringing Batman and Superman together.

The channel has partnered with Oppo as the presenting sponsor for the premiere, co-powered by Nissan Terrano, with as an associate sponsor.

Amongst the top 10 grossers of 2016, the movie has Ben Affleck in and as Batman who fights Henry Cavill playing Superman, unfolding the epic drama. The movie also features other iconic DC characters such as Wonder Woman, Aquaman, The Flash and Cyborg.

HBO India, in a process to engage with the superhero fans and fanatics, hosted a movie marathon as a run up to celebrate the chartbuster hit movie named #MarchofSuperheros.

A high-class premiere needs a larger than life campaign. Therefore, the channel has chalked out a 360-degree integrated approach to engage with its audience across multiple cities. HBO India has mapped out captivating content to engage the movie buffs on multiple social media platforms. The ultimate quiz for superhero lovers has been exclusively developed by HBO on FB - participating fans can get to know which superhero their personality resonates with best.

On the day of the premiere, the channel will run a four-segment contest, during the airing of the film. Four questions will be asked to the viewers and one lucky winner who answers all four questions correctly, stands a chance to win an iMac. The DC comic enthusiasts can share their excitement on social media platforms with #MarchOfSuperheroes and #BatmanvSupermanonHBO.

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