AXN leads the game with highest women viewership in its genre

MUMBAI: AXN has already smitten the ladies with the best of programming. Taking further its brand promise of being home to iconic shows and characters, AXN takes a unique approach and dedicates the month of November to wow the ladies with its special program line-up.

For the first time ever, AXN will air movies with edgy and strong female leads like the feisty Jennifer Lawrence in The Hunger Games: Mockingjay 2, the indomitable Scarlett Johansson in Lucy, the gorgeous Emily Blunt in The Girl on the Train and the resilient Charlize Theron in The Huntsman: Winter War. Catch these irresistible women who are Academy and Golden Globe nominees, take over AXN every Saturday at 11 AM and every Sunday at 6 PM.

Next up is the most powerful and inspirational women character on TV - Elizabeth McCord aka Tea Leoni - with the new season of ‘Madam Secretary’ (Season 4). Airing every Sundayat 10 PM, the show truly makes one believe that a woman with strength can have it all.

Adding to the fun, the channel brings a host of drool-worthy men under the property ‘AXN Hunkathon’. The sophisticated Hollywood fixer – Ray Donovan leads the way followed by all-time favourite Matt LeBlanc in the thrilling show ‘Top Gear’. Next comes the high functioning sociopath ‘Sherlock’ and lastly the rebellious Ragnar Lothbrok in ‘Vikings’.

AXN also brings back the hottest brothers on screen, Sam Winchester and Dean Winchester with the new season of Supernatural (Season 13) every Saturday at 10 PM. The popularity of these brothers is ever rising especially with the women viewers.

Lastly to add excitement, AXN offers the Emmy award winning singing reality show, The Voice Season 13, every Saturday and Sunday, 8 PM onwards featuring the gorgeous and talented duo Miley Cyrus and Jennifer Hudson along with the dashing heart throbs, Adam Levine and Blake Shelton.

Sony Pictures Networks India EVP and business head Tushar Shah siad, “SPN’s English Cluster has very strong content offering for all its viewers. This is reflected by the BARC numbers of this fiscal year where AXN has emerged as the top channel in the English GEC category with 27% market share*. We also have the highest number of female viewership amongst all GEC channels with 29% market share**. So, we have dedicated the month of November to the female audience. We are confident that our edgy and appealing content line-up will reinforce AXN’s leadership position with our TG”

*NCCS 15-40 AB, AI 1 mn+ (wk 14 – Wk 42’17)

** NCCS 15-40 AB Females, AI 1 mn+ (wk 14 – Wk 42’17)

Latest Reads
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories