Television

AXN leads the game with highest women viewership in its genre

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MUMBAI: AXN has already smitten the ladies with the best of programming. Taking further its brand promise of being home to iconic shows and characters, AXN takes a unique approach and dedicates the month of November to wow the ladies with its special program line-up.

For the first time ever, AXN will air movies with edgy and strong female leads like the feisty Jennifer Lawrence in The Hunger Games: Mockingjay 2, the indomitable Scarlett Johansson in Lucy, the gorgeous Emily Blunt in The Girl on the Train and the resilient Charlize Theron in The Huntsman: Winter War. Catch these irresistible women who are Academy and Golden Globe nominees, take over AXN every Saturday at 11 AM and every Sunday at 6 PM.

Next up is the most powerful and inspirational women character on TV - Elizabeth McCord aka Tea Leoni - with the new season of ‘Madam Secretary’ (Season 4). Airing every Sundayat 10 PM, the show truly makes one believe that a woman with strength can have it all.

Adding to the fun, the channel brings a host of drool-worthy men under the property ‘AXN Hunkathon’. The sophisticated Hollywood fixer – Ray Donovan leads the way followed by all-time favourite Matt LeBlanc in the thrilling show ‘Top Gear’. Next comes the high functioning sociopath ‘Sherlock’ and lastly the rebellious Ragnar Lothbrok in ‘Vikings’.

AXN also brings back the hottest brothers on screen, Sam Winchester and Dean Winchester with the new season of Supernatural (Season 13) every Saturday at 10 PM. The popularity of these brothers is ever rising especially with the women viewers.

Lastly to add excitement, AXN offers the Emmy award winning singing reality show, The Voice Season 13, every Saturday and Sunday, 8 PM onwards featuring the gorgeous and talented duo Miley Cyrus and Jennifer Hudson along with the dashing heart throbs, Adam Levine and Blake Shelton.

Sony Pictures Networks India EVP and business head Tushar Shah siad, “SPN’s English Cluster has very strong content offering for all its viewers. This is reflected by the BARC numbers of this fiscal year where AXN has emerged as the top channel in the English GEC category with 27% market share*. We also have the highest number of female viewership amongst all GEC channels with 29% market share**. So, we have dedicated the month of November to the female audience. We are confident that our edgy and appealing content line-up will reinforce AXN’s leadership position with our TG”

*NCCS 15-40 AB, AI 1 mn+ (wk 14 – Wk 42’17)

** NCCS 15-40 AB Females, AI 1 mn+ (wk 14 – Wk 42’17)

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