Television

Balaji’s bright new sparks

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2013/12/09/Special%20Report%20Balaji%20Spark_pic2.jpg?itok=himEm9_m

MUMBAI: Even as television channels churn out soap operas in a bid to outdo each other, more and more youngsters are finding themselves dreaming of making it big in films and television.

Glamour struck as these young guns are, more often than not, they are not really equipped to deal with the big, bad world that lurks beneath the shiny surface.

This is where companies like Balaji Spark aim to step in to handhold and nurture the new talent. “Our philosophy is about nurturing. We want to do everything a parent does for a child,” exults Balaji Motion Pictures CEO Tanuj Garg about Balaji’s new talent management arm.

With its mission to identify and manage new talent, Spark will represent both on-screen and directorial talent discovered and launched by BMPL and Balaji Telefilms in films and television, respectively. The unit will be under BMPL, and will be helmed by Firoz Engineer, who will report into Garg.

Spark’s job will also be about guiding new talent, managing their image and PR among other things. Garg clarifies that among the hundreds of applications Balaji receives every day, its casting directors single out only such talent that they feel is worth grooming. “We are not looking at 100 people or so. It is just going to be a handful of them, who we will oversee so that there is some kind of class and pedigree involved,” he says.

With the likes of Yash Raj Films and Viacom18 Media too having established units offering similar services, what would differentiate Spark from the rest? “We clearly don’t look at ourselves as agencies or brokers because we don’t think that’s the way talent is managed or launched. Some of the biggest names in the industry have been launched by us, and we continue to do so. It is our responsibility to help them and not use them as commodities,” quips Garg.
Spark is all about about parenting and not deal making like others, says Tanuj Garg

Indeed, actors such as Smriti Malhotra-Irani, Sakshi Tanwar, Ram Kapoor, Prachi Desai, Rajeev Khandelwal, Shweta Tiwari, Sushant Singh Rajput, Ronit Roy, Hiten Tejwani, Urvashi Dholakia and more recently, Rajat Tokas and Paridhi Sharma of Jodha Akbar fame, rose from the Balaji stable to achieve iconic status. Garg points out that currently, Spark will focus on the selected lot of actors instead of searching for newer faces. “We don’t want to disturb the applecart and lure people to come to us. We might do that later but as of now, our immediate plans are to nurture the talent we want to launch in TV or films,” he says.

Spark will have a simple fee structure where it gets management fee, which is a certain price of the deal. All value-added services like paperwork, PR etc. will be part of the deal. Spark will get anything between 10-25 per cent of the deal, which is in keeping with industry standards. The contract timeframe will be a minimum of three years, though it may vary from deal to deal.

Elaborating on Spark’s low intensive business model, Garg says: “Consumers don’t have to know about us. What matters is people in the industry know us for they will consume our talent.”

Hats Off Production’s JD Majethia agrees. “Take the example of Sushant Singh Rajput; if he didn’t have the push of Balaji, do you think he would have been where he is today? Balaji has launched so many faces and since there are so many opportunities, it is bound to set new limits,” he says.

Beyond Dreamz’s Yash Patnaik too feels Spark will only benefit the industry as new talent will get an umbrella where they can get groomed and hone their skills.

Not just budding youngsters, Spark will also be managing Balaji head honcho Ekta Kapoor. “People want her for shows, as speaker or to host them. She is a brand to reckon with, and she has realised it is high time she came out if there is an interesting and exciting offer. So we will be handling her,” says Garg excitedly.

Spark plans to partner with other entities across the nation to work with its artists to recognise the right opportunities for them in terms of brand and cause endorsements, performances and appearances on various shows and events.

With a record-breaking career graph thus far, we are sure, Balaji will only forge ahead with this venture...

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/adity.jpg?itok=9fFHR7SG
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/biwi.jpg?itok=P3OOGgZH
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories