Endemol signs format deals in Holland ahead of Mipcom

MUMBAI: Television format creator and dsitributor Endemol, has announced new deals and successful launches in the Netherlands for international formats to be showcased at next weeks’ television trade event Mipcom 2012 in Cannes, France.

A local version of reality show ‘Love in the Wild’, originally created and produced by Endemol USA for NBC, has been commissioned by RTL 5. The eight episode new series, produced by Endemol Netherlands, is due to launch on 22 October and will be the first non-US production of the format. The show, which challenges single men and women looking for love to take on adrenaline-fuelled quests together in a tropical paradise, completed its second hit season on NBC this summer and the US version has so far been distributed to 90 countries internationally.

Social Media dating format ‘Coming Soon: Love‘ has been sold to Net 5 in a deal that will see Endemol Netherlands produce 10 episodes launching on 18 October. The format sees a web based community of celebrity women embarking on a journey to find love; sharing intimate secrets about their dates and love lives 24/7 via webcams in their homes. Endemol acquired worldwide rights to ‘Coming Soon: Love‘ last year from Keshet Broadcasting and Ephrati Productions in Israel.

Also among Endemol‘s Mipcom highlights this year are new formats from Endemol Netherlands, ‘Hit on a Trip‘ and ‘Love is in the Air‘, both of which recently launched to become overnight hits on Ned 3 and RTL 4 respectively.

‘Hit on a Trip‘ sees famous musicians travel to different countries in a bid to adapt their biggest hits to the local sound and musical tastes, working with local artists to replicate their song‘s success in another culture. The show launched on public broadcaster Ned 3 this month.

‘Love is in the Air‘ is a reality series that reunites loved ones who have lost contact by living in far apart countries. The series made a strong debut this autumn and has continued to grow its audience on commercial channel RTL 4.

Endemol MD of creative operations Iris Boelhouwer said, "This is a promising mix of international formats being picked up for peak time slots in the Netherlands and locally created shows making a strong debut in their home market. It‘s great news as we prepare to showcase these formats at MIPCOM 2012."

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