Television

Ultra to provide offline & online solutions to Marathi film industry

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MUMBAI: Ultra Media & Entertainment has ventured into offering end to end turnkey solutions for the Marathi film industry. To cater to the Rs 400 crore industry, growing at the rate of 25 per cent per annum, Ultra has setup a separate SBU to cater to the varied needs of the Marathi filmmakers. This unit will be driven by a core team in Mumbai, which is well versed with the Marathi film industry and will be serviced throughout Maharashtra.

Additionally, the company, which has earlier produced and distributed Marathi films like Gondya Martay Tangada, Lonavala Bypass; Houn Jau De and Saalina Kela Ghotala, is looking at re-entering the space. Ultra Media & Entertainment MD Sushil Kumar Agrawal said, "Ultra has plans to produce Marathi films in the near future."

Under this vertical, Ultra will provide various offline and online, state of the art services for the Marathi film makers who have the script, finance, star cast and locations ready for their film. The array of offerings provided for the completion of their films will be as follows:

- Cameras on rental

- Post Production

-  Media Buying & Planning: Print, Electronic, Digital, Radio, Online etc

-  Marketing: BTL activities & ground events with star cast across various target centres in association with brands

-  Promotions: Publicity Design, Branding, In Theatre promotions, Theatrical trailers

-  Marketing: Branding, Media Tie-ups, Marketing Alliances, Hospitality Partnerships, Public Relation Campaigns

-  Outdoor Campaign: Billboards, Bus Shelters & Panels, OOH Media

-  Revenue Generation: In-Film and Co-branding associations

-  Content Syndication: Music, Satellite, Home Video, Digital & Emerging media rights

-  Digital & Social Media: Website Designing, Facebook, Pinterest, Twitter & Instagram campaigns, Blog Updates, SEO maintenance

-  Distribution: Domestic & overseas in theatrical and other allied formats

In its endeavour to provide a one stop shop service for the Marathi film industry from shooting the first scene to the end DPX/ DCP format, Ultra Media & Entertainment will also provide them with its in-house post production facilities. The studio based in Mumbai offers a range of services through its indigenous softwares and latest technologies including dubbing, sound recording, mixing, editing, VFX and other related facilities; digital intermediate (DI) and Colour Grading (CG); 2D to 3D Stereoscopic Conversion; Digitisation in various formats; Content scale up from SD to 4K and 6K formats; Frame by frame restoration in various formats; Colorisation from B/W to colour; Editing, Audio and Sound Engineering and technology and manpower to shoot films in the original 3D format.

In the recent past, Ultra has released music rights in audio CDs, mp3 formats and executed social media marketing campaigns for Marathi films like IPL, Samarthya, Ekta Ek Power, Pehli Bhet, Ghungarachya Nadat and Friendship B Alert.

Agrawal added, “Since 1986, we have been in the forefront in producing and distributing various interesting content worldwide. Foraying into offering various turnkey services under one roof for the Marathi film industry makes a logical extension for our business portfolio. This industry is going through a very interesting phase currently and we would like to do our bit for the talented film makers, who are churning some very interesting content for the global audience. Along with the government, which has taken various measures to boost this industry, we also would like to support them in offering our expertise and services in a very cost effective form. Ultra also has plans to produce Marathi films in the near future.”

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