Prime Focus Technologies inks deal with Miramax

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has entered into an agreement with global film and television studio Miramax.


PFT will utilise its Primetime Emmy Award-winning DAX, part of the CLEAR Media ERP Suite, to assist Miramax in virtualising its content supply chain and production workflows, helping to reduce content turnaround times, enhance efficiencies, and drive creative enablement.


DAX allows for the secure exchange, collaboration and distribution of work-in-progress materials throughout the content creation lifecycle. This includes, but is not limited to, accessing who viewed, liked, shared and downloaded content (takes, scenes, cuts and complete films/episodes), incorporating user comments and time-code stamps for content review and approvals, transcoding, batch watermarking, image management and more.


“In utilising PFT’s production solutions, DAX and Digital Dailies, Miramax’s creative teams can view in-process production content and access it in a secure on-the-go manner. PFT recently expanded upon the patent for DAX and Digital Dailies technology, demonstrating the continued evolution and development of the software,” said Prime Focus Technologies president, North America Patrick Macdonald-King.

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