MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has bagged two Platinum Awards as part of the 2015 MarCom Awards competition.

PFT was recognised for its sales collateral, part of a larger, ongoing campaign, Digital Next, launched in April 2015 at National Association of Broadcasters (NAB).

MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs.

The Digital Next offerings help address the challenges faced by the media and entertainment industry to meet the demands of the digital consumer, with a focus on building a connected enterprise and digital ecosystem, over-the-top (OTT) solutions and distribution.

Designed in the shape of an iPhone that emulates various well-known Apple iOS interface menus, the collateral won Platinum Awards in both Brochure for Business to Business and Print Creativity for Brochure categories.

“By utilising a nearly ubiquitous design interface, we are able to communicate the shift to Digital Next realities in a manner that resonates with these exact customers who are struggling to cater to the needs of hyper digital consumers. Receiving these MarCom Awards is an honour and further validation that we're presenting our offerings in an effective way,” said Prime Focus Technologies vice president and head, global marketing & communications T. Shobhana. 

At the forefront of PFT's Digital Next offerings is the CLEAR Media ERP Suite, an enterprise software for virtualising the content supply chain.