Prime Focus Technologies and microsoft forge a pivotal partnership to lead the Media & Entertainment industry to the cloud

MUMBAI: Prime Focus Technologies (PFT) has partnered with Microsoft to further strengthen its flagship CLEARTM Hybrid Cloud-enabled Media ERP Suite. CLEAR handles 1.5 M hours of content, and its extensive domain knowledge combined with Microsoft’s powerful Azure Cloud Services will create an intelligent, media-savvy cloud solution. The depth and breadth of this collaboration is designed to create new revenue streams for PFT by enabling it to develop new products and services for the Media & Entertainment (M&E) industry. PFT selected Microsoft Azure as its preferred cloud hosting platform to best implement CLEAR across geographies with extreme reliability, scalability, performance, and global accessibility powered by Microsoft.

“We are seeing an explosion in the creation and consumption of media across platforms around the world. PFT has been offering global media brands the platform to manage their value chain from development to distribution to archiving. By leveraging Azure, PFT’s is positioned to deliver even more innovative, scalable solutions through Microsoft’s global, secure, reliable cloud infrastructure and advanced AI services”, said Meetul Patel, Chief Operating Officer, Microsoft India.

With traditional revenues shrinking and costs increasing on the back of digital endeavours, this partnership will enable content owners to quickly and easily leverage the efficiencies, flexibility, and agility that the cloud provides-made possible by PFT’s flexible approach to virtualising business processes, content supply chain, and vision to build a connected enterprise. Microsoft Azure also enables innovation by the companies around new media workflows, new operational capabilities and, new business opportunities.      

The foundation of the alliance begins with the immediate migration of all consolidated data storage to Azure for uninterrupted service, before the migration of core CLEARTM Media ERP to Azure coupled with Microsoft’s Cognitive Services. In addition, the companies will work in close cooperation on the overall go-to-market approach, which will help clients migrate to the cloud easily and more cost-effectively.

“Increasing accessibility and time to market for content creators is a necessity in today’s fierce and rapidly developing M&E industry. Our flagship product, CLEARTM Media ERP on Microsoft Azure will help M&E companies manage the content supply chain efficiently and create more time for the creative process by truly tapping into automation by CLEAR and agility of Azure,” said Ramki Sankaranarayanan, Co-founder and CEO, PFT.       

Combined with a full spectrum of capabilities and extensive media services available through 42 Azure regions across the globe-more than any other major cloud provider—Azure is exceptionally positioned to meet the needs of media enterprises and creative professionals around the globe. CLEAR allows M&E organizations to manage workflow orchestrations across the entire content supply chain on one system. It lays the foundation for streamlining content operations and helps M&E players enhance efficiencies across core processes like Acquisition, Review and Approval, Cataloguing, QC, Mastering, Distribution, Promos, and Localization. This exclusive capability by PFT will usher in extreme transparency across the content lifecycle, help automate business processes and lower Total Cost of Operations for M&E enterprises.

Latest Reads
Disney restructures business in the face of digital disruption

MUMBAI: Walt Disney Co, on Wednesday, announced a sweeping restructuring aimed at accelerating its global expansion during a period of upheaval for Hollywood.

Television TV Channels English Entertainment
Sony's 'Dus Ka Dum' gets app boost

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

Television TV Channels GECs
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their...

Television TV Channels English Entertainment
Discovery unravels the underwater warriors of Indian Navy, the submarine arm, with Breaking Point: The Indian Submariners

Discovery Channel, India’s leading destination for factual entertainment, is launching a special series on the Indian Submariners as a part of its extremely popular Breaking Point Franchise. This is the first time that any private broadcaster will showcase a TV series on the underwater warriors of...

Television TV Channels Factual & Documentary
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday

&Privé HD, the newest destination for nuanced cinema, is all set to premiere the Australian thriller-drama The Hunter on 18th of March at 1:00 pm and 9:00 pm. Directed by Daniel Nettheim, the riveting movie stars Willem Dafoe, Sam Neill, and Frances O’Connor in pivotal roles.

Television TV Channels English Entertainment
BBC takes ‘fake news’ battle global

The BBC today sets out its ambition to be a global leader in the fight against fake news, which is creating a huge decline in global audiences’ trust in media.

Television TV Channels News Broadcasting
Turner International creates digital advertising unit to connect brands with fans

Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

Television TV Channels Kids
Star India renews BWF media rights till 2021

MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories