ABAI looks to promote animation with its new programme

MUMBAI: One of the largest non-profit association in the country, ABAI is introducing a first-of-its-kind educational initiative in Bengaluru city christened as ‘Train the Trainers’ (TTT) and is actively supported by Department of IT, BT, S&T - Government of Karnataka. The program is slated to start on 21 April 2014.


The Government of Karnataka through its KAVGC policy 1.0 is aimed at improving the educational infrastructure of the AVGC (Animation, Visual Effects, Gaming and Comics) industry. In order to improve the quality of the trainers in the AVGC industry, and thereby improving the overall quality of education imparted, TTT program aspires to bring together national and international trainers to facilitate the training in different modules of various stages of production.


TTT program, chaired by Bhasinsoft CEO and ABAI secretary Ankur Bhasin is envisaged to provide an academically challenging educational experience through effective teaching, research and service, enabling candidates to acquire understanding, knowledge and skills necessary for establishing successful career in teaching and becoming responsible trainers within the animation industry.


“The TTT is an innovation on jump-starting the quality of educational initiative on the digital arts environment. It assesses the pain point of who will impart new media arts learning. It will help plug a major gap in growing a talent that needs tens of thousands of employees over the next three to five years,” said ABAI president & Technicolor India country head Biren Ghose in a press statement.


The candidates who enroll for this program stand to gain not only six months of high-quality training but also a chance to work on live projects in a professional studio environment. This will enable the candidates to learn teaching techniques such as creative teaching methodology, class-room management, and all other aspects of AVGC.


“TTT program, in its initial offering, starts with a concentrated batch of 12 candidates per batch to ensure that there is no dilution in the quality of imparted training. A separate Executive TTT course is also offered for working faculties who prefer weekend classes,” said Bhasin.


He added; “In my studio, Bhasinsoft, and across the industry it is seen that a large amount of good talent comes from tier 2 and tier 3. Hence, TTT is also planned in a way to reward trainers in the program with cash incentive for training in tier 2 and tier 3 cities.”


Institutes stand to benefit that the candidates will be able to bring the exposure and knowledge to impart quality training to students. The teaching methodology, which is a combination of a learner-centred interactive methodology and a project-based teaching, will help bridge the gap between Institute and Industry. A better education quality is bound to improve the students' placement record, which will further enhance the reputation of Institute.


 “Indian AVGC industry is growing at a rapid pace - not only because of larger quantity of Hollywood content being worked on in India but also because of a growing domestic market. The animation, VFX and post production market has grown from Rs 35.3 billion in 2012 to Rs 39.7 billion in 2013 and is expected to add over 40,000 jobs in the coming three to four years. For the growth to sustain and further enhance, it is imperative that the quality of students being trained improves which in turn is a result of the quality of trainers imparting the training. Hence, TTT directly addresses the need of the hour,” emphasised Bhasin.

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