2014 is coming of age for Prime Focus World: Namit Malhotra

MUMBAI: Basking in the glory of the success of Academy award winning Gravity and close on the heels of the box office successes of Noah, Non Stop and The Amazing Spiderman 2, Prime Focus World (PFW), the creative services subsidiary of Prime Focus has been busy with Hollywood’s summer line up.


Recently released film credits of PFW are Walt Disney Pictures’ dark fantasy adventure Maleficent starring Angelina Jolie and Warner Bros. Pictures’ sci-fi flick Edge of Tomorrow starring Tom Cruise. The team behind the special effects for Maleficent and Edge of Tomorrow are located in London and Mumbai.


“2014 is seeing the coming of age of Prime Focus World as a credible creative services provider to the biggest studios in Hollywood,” said Prime Focus founder and chairman & CEO of Prime Focus World Namit Malhotra. “There is genuine appreciation for our creative prowess, global scale and most importantly our unique business model, all of which have matured over the years. The spectacular success of films that we have collaborated on has only reinforced our overall value proposition in Hollywood.”


In the last five years since PFW went global, it has consistently invested in talent and infrastructure to build capability and capacity to deliver world class visual effects and stereo 3D for highly demanding Hollywood studios. If the summer line-up of 2014 is anything to go by, PFW has achieved a degree of acceptance and credibility no other Indian company in the creative services space has ever managed in Hollywood. PFW’s visual effects and stereo 3D conversion teams have been busy working on some of the biggest Hollywood summer releases, which is almost half of all the mainstream releases from the studios this summer!


Maleficent which opened last week has flown to number 1 at the Box Office on its opening weekend and is the biggest ever debut for star Angelina Jolie. Time magazine in its review has called Edge of Tomorrow which releases on 6 June “a furiously time-looping joy ride and the smartest action film of the early summer season”.


Along with being the Exclusive 3D conversion partner for Edge of Tomorrow, Prime Focus is also the Exclusive 3D conversion partner and VFX provider for Seventh Son, starring EMMY Award winner Julianne Moore (Game Change) and Kit Harrington (Game of Thrones) scheduled to be released next year.


Prime Focus World is the exclusive VFX partner on Sin City: A Dame To Kill For, Robert Rodriguez’s long-awaited, ultra-stylized comic book sequel. Sin City: A Dame To Kill For is PFW's largest VFX commission to date and will produce over 2,000 visual effects shots for the stereo 3D movie, currently slated for an August 2014 release.

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