FremantleMedia licenses new game show format to Paraguay & Egypt b'casters

MUMBAI: FremantleMedia’s brand new family friendly game show format Cash or Splash has launched in Cannes with two international versions of the show already under its belt: the first to Paraguay’s Telefuturo and the second to Egypt’s MBC Masr. 

An amalgamation of the hit Fuji TV formats Clock HangerBoxing Glove, and Run Quiz Run, the format sees teams of contestants compete for cash prizes by answering questions and completing hilarious physical challenges in order to avoid being sent for a plunge into an icy pool of water.

The news reflects an increasing appetite for game and studio shows that have a strong comedic element, and follows recent international successes for other FremantleMedia titles like Thank God You’re HereThrough the Keyhole and Total Blackout. The trend suggests that laughter may not just be good for the soul, but good for the format business too.

Thank God You’re Here, which tests celebrities improvisational skills by throwing them into an unknown situation which they must ad-lib their way through, aired for the first time in Turkey (TRT), Vietnam (VTV3) and Finland (MTV3), where the show became an instant hit rating number one in its timeslot among 15-24s and +97 per cent above the slot average for the same age group.

Through the Keyhole, which sees the show’s host let loose to rummage around three mystery celebrity houses giving comic clues to an all-star panel who then has to guess which famous face lives there, launched as the UK’s highest rated new entertainment show among adults 16-34 in 2013. The Belgian version’s first run on VTM earlier this year, established a similar record as it became Belgium’s highest rated entertainment launch of the past 12 months.

Total Black Out, already in 17 territories worldwide, extended its international footprint to two further markets in the few months; Brazil (Bandeirantes) and France (W9). In France the show, in which six people struggle over a series of knock-out rounds to compete to survive outrageous challenges in complete darkness, outperformed the broadcaster across all key demographics (including the lucrative 15-34 year old demo, where it performed +86 per cent above average).

Even long-established formats such as Family Feud are benefitting from the trend. In the US, where the show has been running since 1976, the series, which is now fronted by comedian Steve Harvey, reached a new high in January 2015, attaining an average Household rating of 7.2 - the show’s highest performance for over 20 years. In Australia, it regularly ranks as the No.1 show in its time slot for young adults and in the UK S11 launched to an audience of 5.4 million viewers outperforming the S10 launch by +37 per cent.

“Laughter is a global currency and the fact that these shows all extended their global footprint and performed so well in these new markets is proof that comedy in a Gameshow or Studio show is a winning formula, no matter where in the world they go. While these shows have always been about fun, today’s clever casting and scripting, which aims to maximize comedic value while still staying true to the principals of the core show, are attracting new viewers, particularly in the sought-after younger demo. That’s got to be great news for broadcasters,” said FremantleMedia director of global production Chris O’Dell.

Latest Reads
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports
Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

Shemaroo Entertainment Limited, has strengthened its International Business team with two new hirings at leadership positions.

Television TV Channels Music and Youth
NewsPoint to offer News & Entertainment content within the Xploree AI Keyboard

NewsPoint, India’s fastest growing news & entertainment app, has emerged as the country’s first platform of its kind to integrate with a mobile keyboard to serve news and entertainment-related content on the mobile keyboard.

Television TV Channels News Broadcasting
Republic Media Network elevates Vikas Khanchandani as Group CEO

In a major announcement on the eve of the expansion of Republic Media Network, it has announced the induction of Bhaksar Das as group president and the elevation of Vikas Khanchandani as group CEO Republic Media Network.  

Television TV Channels News Broadcasting
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories