Television

FremantleMedia Asia joins hands with DJ’s Creative Unit

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MUMBAI: It’s time for celebrations for two of the biggest production companies. In order to strengthen its scripted activity in the Indian sub-continent and across the world, FremantleMedia Asia has joined hands with DJ’s Creative Unit, one of India’s most successful scripted production company.

FremantleMedia Asia will work with DJ’s owners, Tony and Deeya Singh, to develop and produce a number of drama titles for the Indian market.

With offices in Singapore, Beijing, Bangkok, Jakarta and Mumbai, and servicing the entirety of Asia, FremantleMedia Asia produces world class content from the large scale talent competitions for which it is best known, including Idol, X Factor, and Got Talent, to long running game shows such as Family Feud.

On DJ’s Creative Unit part, it has created some of India’s most memorable TV series including Just Mohabbat, Jab Love Hua, Left Right Left, Chhoti Bahu and Parvarish as well as India’s first ground-breaking teenage soap Banegi Apni Baat.

The partnership with DJ’s will reinforce its commitment to grow its scripted business around the world and invest in the opportunities available in emerging markets.

FremantleMedia Asia managing director Paul O’Hanlon believes that DJ’s expertise in the field will help them to grow their scripted catalogue in the market. “We are thrilled to establish this partnership with Tony and Deeya. They are two of India’s most successful scripted producers with a history of successes and a reputation for high quality, ground breaking scripted content in India.”

Tony believes that this alliance will help them take their locally developed content outside India. He further adds, "FremantleMedia is one of the world's largest producers and distributors of entertainment brands. This is a wonderful progression for us to work together with them on development and production of outstanding content. This alliance will also provide us with the expertise and resources of a distribution network for us to take locally developed content outside India. Deeya and I are thrilled to continue to build our business with this partnership."

Deeya says, “DJ's has always been committed to producing scripted shows for wholesome entertainment. We are pleased to partner with FremantleMedia in order to jointly produce high quality content that we believe will strike a responsive chord with Indian audiences. We’re extremely excited about this partnership and look forward to taking this forward.”

Beyond single market productions, FremantleMedia Asia has also demonstrated its strength in pan-regional production having recently produced the widely successful ‘The Apprentice Asia.’

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