Television

Fremantle concludes first season of its digital production ‘India’s Digital Superstar’

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MUMBAI: A production house behind successful shows like Indian Idol and India’s Got Talent, FremantleMedia has concluded the biggest talent hunt show - India’s Digital Superstars.

The show created around 800 minutes of original content and roped in 35 celebrities to mentor the participants in their journey which received entries from across 12 countries.

The real success of the show lay in the fact that three contestants - Famous Crew, the dance group, Prerna and Apurva, the scintillating salsa dancers and Yogeshwari, an aerial dance performer who made it to the semi finals of India's Got Talent- 6 were discovered through India's Digital Superstars. The show was extended by six weeks on account of its rising popularity and public demand.

The show redefined the digital space with its huge success that had got the nation in a frenzy. India’s Digital Superstar crossed the million mark with the views and likes from audiences who were the ultimate judge of the show. Feroz Khan was declared as the winner. Khan won prize of Rs 20 lakh and also a contract with FremantleMedia and One Digital. 

“We are glad to celebrate the success of our first digital production. The format is already being considered for licensing and production in three other countries. As a production house we would be open to developing and creating shows for all platforms,” said FremantleMedia MD Anupama Mandloi.

Talking about the show, judge Anu Malik added, “It was an immense pleasure to witness the massive talent from different walks of life at India’s Digital Superstar, a platform to show case talent before the whole world from the comfort of our homes. The unique concept of an online talent hunt show is going to reach newer heights because we are living in a digital era and the internet is here to stay.”

The show’s host, Sahil Khattar who is an ace digital host stated, ‘’It was a ride of a lifetime for me’’. His association with FremantleMedia as India’s Digital Superstar’s host has been an exciting journey for him and he looks forward to more such exciting opportunities where he can witness the powerhouse of talents that India has.’’

The show was presented by Amazon.in, powered by Gionee in association with radio partner Red FM. India’s Digital Superstar platform encouraged participants to upload multiple videos of their talent, and was judged by the audience through the number of views and likes across Youtube, ZengaTV and Facebook. It was a power-packed digital show with non-stop auditions, non-stop opportunity, 24/7 content and non-stop fun.

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