2014 ATF and ScreenSingapore most successful edition yet

MUMBAI: As $256.28 million were exchanged, the 15th edition of the Asia TV Forum & Market (ATF) and 4th   edition of ScreenSingapore, Asia’s leading television and film event,  came to an astounding end.

The three-day market saw a record number of attendance and a slew of deals secured and partnerships forged from 10 to 12 December at the Marina Bay Sands Convention Centre.

Reed Exhibitions senior project director Yeow Hui Leng expressed delight at this year’s run and said, “This has been our most successful edition of ATF and ScreenSingapore to-date, and aligns with Asia’s growing importance in the global entertainment content landscape. ATF and ScreenSingapore is designed as an integrated market to provide a platform for industry players to trade and network, as well as to highlight opportunities in the rapidly growing Asian market.  The positive feedback, record number of deals and attendance are testament to ATF and ScreenSingapore’s standing as a leading content market in Asia.”

Since its integration in 2012, ATF and ScreenSingapore enjoyed consecutive year-on-year participation growth, attesting to the industry’s validation of the event as a mainstay on the global content market calendar. The attendance at this year’s market jumped 10 per cent to 4,836 participants, with some 1,281 companies from 60 countries. This broke the previous record high of 4,385 attendees and 1,179 companies in 2013.

Zense Entertainment (Thailand) CEO Varavuth Jentanakul, who is a first-time buyer at the event shared, “At ATF we experienced the energy and exposure of a truly international content market. We are closing a new package deal with Endemol, which include two new great  shows Your  Face  Sounds  Familiar to  be  on  air  on  Channel  7  later next  year, and Singer Takes it All.  We are also exploring the possibility of acquiring a large-scale format from Shine.”

Exhibitors on the market floor unanimously agreed that ATF and ScreenSingapore is a must- visit platform for sellers looking to the Asian markets.

There were various key announcements made at the market floor such as that of a $100 million media fund launched by Nasdaq-listed Bona Film Group, Singapore private equity investment firm Tembusu Partners and local media entrepreneur Calvin Cheng. The Singapore-based fund targets China’s media and entertainment industry, which is forecast to become the second largest in the world, behind only the US, by 2018.


Bomanbridge Media CEO Sonia Fleck reinforced the event’s relevance to industry players, “We’ve come into ATF closing several major deals in the region for hundreds of hours of programme.” Some of these deals include the sale of It Only Hurts When I Laugh and Life’s Funniest Moments to TV3 Mediawork (New Zealand); Animal Atlas to Thai Public Broadcasting Service (Thailand) and Superbodies to Korean Broadcasting System. Bomanbridge also partnered with leading distributor Banijay International to sell two reality series, Pound Pups to Dog Stars and Village Vets to TrueVisions (Thailand).

Several Asian networks had purchased formats from various international sellers. This includes sales by US studio Electus to VTV in Vietnam, which is set to air a local version of its format Bet on Your Baby while China’s Dragon TV has re-commissioned the studio’s Fashion Star format. Keshet International’s spy drama MICE (stands for Money, Ideology, Coercion and Ego; and also known as The Gordin Cell) is to be remade in Korea by Korean Broadcasting System (KBS), and due to air in early 2015.

Some of the other announcements made at the market include:

-    A  series  of  creative  alliances  forged  with  the  Southeast  Asian  Audio-Visual Association (SAAVA), namely a collaboration with Australia-based crowd-funding portal Pozible and an alliance with the Motion Picture Association of Cambodia (MPAC);

-    Jack Neo’s Long Long Time Ago, a new two-part movie scheduled for release in 2015 as part of Singapore’s 50th birthday celebrations;

-    A new 24/7 kids and family television channel by DreamWorks Animation SKG Inc, set to launch in the second half of 2015 in 19 Asian countries;

-    Fuji  Television  to  launch  full-scale  internet  and  cable  video-on-demand  (VOD) distribution in Singapore through StarHub TV in the first half of 2015, delivering dramas such as Nobunaga Concerto and Dear Sister; and

-    Strategic cooperation between FOX International Channels (FIC) and Tencent for over 300 hours of programming and documentaries from National Geographic Channel (NGC) documentaries to be made available online in China through Tencent in 2015. The two will also co-produce China-focused programmes.

This year, the events were also part of the inaugural Singapore Media Festival, which enabled attendees to participate in an expanded suite of activities. Commenting on this, Media Development Authority of Singapore industry operations director Joachim Ng said: “We are encouraged by the many meaningful partnerships forged and vibrant exchange of ideas at the inaugural Singapore Media Festival. It also gave us the opportunity to showcase the best of the region’s film and television content as well as to celebrate its talent. We are confident that future editions of the festival will continue to serve as a platform of choice in Asia for media companies and professionals.”

Some of the ATF and ScreenSingapore’s event highlights include MIPACADEMY and Animation Lab – continued to be well-received in their second year.  The MIPACADEMY sessions were led by industry veterans such as A2G Studio (France) founder and CEO Alexis De Gemini, Small World International Format Television (USA) president Tim Crescenti, tvN producer/director Park Joon Hwa, CJ E&M (South Korea), long-running Korean variety TV show ‘Infinite Challenge’ producer Kim Tae-ho, YouTube sensation comedy duo, Andrew and David Fung of FungBrosComedy, and the Twitter APAC TV Team.

Latest Reads
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories