Other income cushions Balaji Telefims FY-2014 loss; board recommends dividend of Rs 0.4 per equity share

BENGALURU: Balaji Telefilms Limited (Balaji) reported consolidated loss of Rs (-17.2124) crore in FY-2014, a loss that was lowered by other income to the extent of Rs17.984 crore.  The company had reported PAT of Rs14.58 crore in FY-2013. Other income includes proceeds of Rs 6.73 crore from a Keyman Insurance Policy taken by the company in earlier years. Other Income in FY-2013 at Rs 18.38 crore was 2.17 per cent more than the current year.

Three major segments contribute to Balaji’s revenue – Commissioned Programs, Sponsored Programs and Films according to the results the company has submitted to the bourses. The board of directors of Balaji have recommended a dividend of Rs 0.40 per (20 per cent) equity share of face value of Rs 2- each for FY-2014 as compared to a dividend of Rs 0.20 (10 per cent) in FY-2013.

The company reported Rs133.48 crore as the revenue from Commissioned Programs in FY-2014, (-1.63) per cent lower as compared to the Rs 135.69 crore in FY-2013. Commissioned programs reported an operating profit of Rs 21.21 crore in FY-2014 as compared to a profit of Rs19.32 crore in FY-2013.

Revenue from Sponsored Programs in FY-2014 was nil as compared to the Rs 4 crore in FY-2013. This segment result in FY-2014 was nil as compared to a loss of Rs (-2.04) crore in FY-2013.

Balaji’s Films reported consolidated revenue of Rs 273.43 crore in FY-2014 more than six times as compared to revenue of Rs 44.63 crore in FY-2013. This segment reported an operating loss of Rs (-27.72) crore in FY-2014 as compared to an operating profit of Rs 2 crore in FY-2013.

Let us look at the other numbers reported by the company.

Balaji Telefilms reported consolidated revenue of Rs 407.46 crore in FY-2014, more than double (2.19 times) the Rs185.97 crore in FY-2013.

The company’s total expense in FY-2014 at Rs 435.97 crore was 2.34 times more than the Rs185.96 crore in FY-2013.

Higher marketing and distribution expense, decrease in stock in trade are some of the major reasons for the increase in total expenditure.

Balaji spent 6.125 times more money towards marketing and distribution expense at Rs 76.18 crore in FY-2014 as compared to the Rs 12.38 crore is FY-2013. The company showed a reduction in stock-in-trade of Rs 80.60 crore in FY-2014 which showed an increase in total expenditure as compared to an increase in stock-in-trade of Rs107.59 crore  which resulted in a reduction in total expenditure in FY-2013.

The company has paid higher finance costs at Rs13.731 crore in FY-2014 as compared to the Rs 8.52 crore in FY-2013.

Let us look at Balaji’s subsidiary companies

Three companies – Balaji Telefilms (BTL), Balaji Motion Pictures Limited (BMPL) and Bolt Media Limited (Bolt) are a part of Balaji. Cost of Production / Acquisition and Telecast Fees is the highest expense head for all the three companies.

BTL’s income from operations in FY-2014 was Rs131.54 crore, and the company reported a profit of Rs 10.02 crore in FY-2014. BTL paid Rs 100.60 crore in FY-2014 towards Cost of Production / Acquisition and Telecast Fees.

BMPL had income from operation of Rs 271.69 crore in FY-2014 and the company reported a loss of Rs (-26.27) crore during the period. Cost of Production / Acquisition and Telecast Fees for BMPL was Rs 281.13 crore.


Bolt reported Operating revenue of Rs 4.75 crore in FY-2014 and an operating loss of Rs 0.93 crore. Cost of Production / Acquisition and Telecast for Bolt was Rs 3.76 crore.

Balaji says that its revenue per commissioned hour for BTL in Q4-2014 was Rs 21.66 lakh as compared to Rs 21.18 lakh in Q3-2014 and Rs 22.30 lakh in Q4-2013. Excluding regional segment, event business and incentives, the company commissioned 173 hours in Q4-2014 which was same as the number of hours commissioned in Q3-2014 and 28.1 per cent more as compared to the 135 hours in Q4-2013.

Balaji also says that two movies were released in Q4-2014 and six movies in FY-2014. It adds that Production cost comprises old films inventory amortisation and marketing and distribution expenses of films releasing in FY-2015.

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